Sprite aims to start a conversation

This new Latin American campaign from Santo Buenos Aires is a follow up to the global campaign I Love You, Hater, from earlier this year.

One of the biggest tensions facing Generation Z is the feeling that there are certain subjects they cannot talk to anyone about. With this in mind, Sprite launched You Are Not Alone, a social ecosystem, the main premise of which is to promote conversation between groups of young people who are experiencing the same kinds of issues.

The call to action will be an integrated campaign with a strong digital presence which will reveal young people's most searched topics. Just by clicking on one of the topics, participants will be directed to a forum where they will be able to talk with people in the same situation.

Each of the different topics will be launched by influencers who hold enough credibility to talk about certain topics with authority, and who can also share their experiences. 

The idea was developed by Santo Buenos Aires, with the participation of Google, Starcom, Digitas, Findasense and Primo Content and the above film was directed by Nico Perez Veiga through Primo Buenos Aires.