Share

Squarespace – Launch It

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Taking the idea of launching a business idea and, quite literally, shooting to the stars with it, Squarespace's new brand film and accompanying campaign is set to help businesses old and new to blast off with their wares.

Led by a 3-minute spot that sees people using the service to build a brand and then, when all is set, hitting the big button and watching it fly, the Launch It creative manages to be both aspirational and enjoyable.

With cracking direction from Reset's Ian Pons Jewell, matching inventive imagery to the Apollo-invoking soundtrack, the potentially suilly concept is given real grounding and, dare we say it, atmosphere [groan].

The hero film is accompanied by two 'Launch Kit' films - All You Need to Launch A Cult Skate Brand and All You Need To Launch A Meditation School - from Somesuch's Raine Allen Miller, which give more practical (albeit cheeky) advice with a stylish panache.

Click image to enlarge
Share