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Life’s been throwing haymakers of late.
Businesses have been knocked down, but some, like champion boxers, have shown they have it in them to get back on their feet and getback in the fight.
These are the MidCaps. A select group of mid-sized businesses that not only comprise MDY, our client’s MidCap fund, but also form the commercial backbone of the country.
Credits
powered by
- Agency McCann/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
powered by
- Agency McCann/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Group Creative Director Gene Campanelli
- Group Creative Director Peter Powell
- Creative Director Leopold Billard
- Creative Director Jordan Kramer
- Chief Production Officer Nathy Aviram
- Executive Producer Deborah Archambault
- Edit Company NO6
- Editor Jason MacDonald
- Executive Producer Corina Dennison
- VFX Company Preymaker
- Executive VFX Producer Verity Kneale
- VFX Supervisor Angus Kneale
- Co-Founder Patrick Milling-Smith
- Co-Founder Brian Carmody
- Executive Producer Drew Santarsiero
- Chief Operating Officer Andrew Colon
- Head of Production Alex Hughes
- Producer Leah Fleischmann-Allina
- Chief Creative Officer Eric Silver
- VFX Producer Zachary Fortin
Credits
powered by
- Agency McCann/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Group Creative Director Gene Campanelli
- Group Creative Director Peter Powell
- Creative Director Leopold Billard
- Creative Director Jordan Kramer
- Chief Production Officer Nathy Aviram
- Executive Producer Deborah Archambault
- Edit Company NO6
- Editor Jason MacDonald
- Executive Producer Corina Dennison
- VFX Company Preymaker
- Executive VFX Producer Verity Kneale
- VFX Supervisor Angus Kneale
- Co-Founder Patrick Milling-Smith
- Co-Founder Brian Carmody
- Executive Producer Drew Santarsiero
- Chief Operating Officer Andrew Colon
- Head of Production Alex Hughes
- Producer Leah Fleischmann-Allina
- Chief Creative Officer Eric Silver
- VFX Producer Zachary Fortin
The latest campaign from McCann New York for State Street Global Advisors campaign captures their spirit of resilience by depicting the knockdown and recovery of one boxing’s greatest middleweights, Sugar Ray Leonard, while interspersing it with some iconic embodiments of MidCap businesses – a pilot, a chef, a medical researcher, a corporate leader and a steel welder.
In a stunning sequence of slow motion, each individual forms part of Sugar Ray’s fall and recovery, as we hear the champion himself ask us if we have what it takes to get back up. Because at time like this, capturing the investing value of resilience, is more important than ever.
Get Up will run on national/cable TV, OTT, OLV, pre roll, and owned social and digital channels.
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