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Supercuts – Don’t Take Your Hair For Granted

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You only have to look at the picture byline to this article to know that this is personal. 

The melancholic lament of the follicly challenged actor Michael Kelly is one that most members of the chrome-domed tribe has recited to themselves at one time or another. The fact that Supercuts has appropriated it for this - admittedly very good - commercial only rubs uselessly overpriced, salty tonic into the barren, wounded wasteland of our unthatched heads.

Anyway, I digress... the campaign, created by TBWA\Chiat\Day Los Angeles and directed by David Shane through O Positive, includes a series of films that leverage Kelly’s humour to highlight Supercuts’ own love of hair. 

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Supercuts – Bad Hair Day

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Supercuts – Shave It Off

“This campaign allowed our agency to do what we love most: Identify the soul and voice of a brand that differentiates its business within its category,” said Renato Fernandez, CCO of TBWA\Chiat\Day Los Angeles. “What we found in Supercuts was a playful, fun tonality that enabled us to bring humour to the concept of not taking your hair, or the value that Supercuts offers, for granted, while still having a bit of fun connecting with the next generation of men who may face this reality one day.”

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