Team One invites us to My Chateau

Francis Perrin, Chief Marketing Officer at Ste. Michelle Wine Estates: “At Chateau Ste. Michelle, we celebrate our 50+-year legacy of making world-class Washington wine, while taking bold steps toward the future to meet the needs of an ever diverse audience of wine drinkers.  By elevating our brand, modernizing our packaging and investing in how we engage with consumers, our goal is to expand how and where people enjoy our wine. The more modern, premium look and feel of our packaging and consumer campaigns more closely aligns with our incredible wine quality.  Through the My Chateau campaign we will be investing heavily in highly targeted media to make sure we expose our dynamic brand story to the widest possible audience of wine drinkers over the next two years.  This media campaign is by far the largest Marketing investment in Chateau Ste. Michele’s history.” 

Jason Stinsmuehlen, Executive Creative Director at Team One: “Right now, people want to play catch up on lost time. We set out to create a campaign that inspires people looking to take every moment, big or small, and make it more memorable and special. We want people to find that “chateau state of mind” - the one place where everything (your friends, your setting, your food and wine) falls into place. Between the new labels, the elevated aesthetic and highly-branded idea around the Chateau, this new work takes this storied brand to another level.”