Teleportation is a tragedy waiting to happen - stick with Sound Transit

Sound Transit – Malfunction

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Agency Copacino+Fujikado/Seattle
Production Company Fictitious
Director Matt Kazman

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Credits

powered by

Agency Copacino+Fujikado/Seattle
Production Company Fictitious
Director Matt Kazman
Chief Creative Officer Mike Hayward
Group Creative Director Vince Soliven
Group Creative Director Andrew Gall
Associate Creative Director Andy Westbrock
Senior Copywriter Caroline Henry

Producer Kelly Green
Editor Brian Alter
Executive Producer Steven Steiner
Color Company Copacino+Fujikado/Seattle
Sound Company Bad Animals

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Commuting is fraught with stress - the packed carriages, the delays, the expense, the hell that is early-morning small talk with the colleague who gets on at the same station as you. But at least you don't have to worry about leaving half your body behind at the teleportation stop... yet.

That's just one of the comic scenarios portrayed in Copacino+Fujikado's first campaign for Sound Transit, the public transit agency that services the metropolitan Seattle area.

Taking inspiration from the future of travel and the new challenges we'll face, the remaining two spots - Sorry and Small Talk - imagine the mishaps that might accompany jet-packing, such as air traffic and the struggle to make casual chat over the sound of the engines.

The spots were directed by Matt Kazman through Fictitious.