The Lidl conspiracy
Shoppers at this supermarket suspect there must be a trap, or a hidden mic, or perhaps a simulation at work when the prices are kept absurdly low.
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Credits
powered by
- Agency VMLY&R/Kansas City
- Production Company Picrow
- Director Fatal Farm
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Credits
powered by
- Agency VMLY&R/Kansas City
- Production Company Picrow
- Director Fatal Farm
- Chief Creative Officer Debbi Vandeven
- Chief Creative Officer John Godsey
- Chief Creative Officer Noel Cottrell
- Group Creative Director Derek Anderson
- Associate Creative Director Chad Ford
- Senior Copywriter Garrett Musar
- HP Tyler Smith
- Executive Music Producer Theresa Notartomaso
- Executive Producer Dal Wolf
- Executive Producer Anthony Ficalora
- Edit Company Arcade Edit
- Editor Sean Lagrange
- Executive Producer Crissy DeSimone
- Producer Alexa Atkin
- VFX/Post Company 19 Below
- Music Company MassiveMusic/New York
- Senior Creative Director Elijah B Torn
- Managing Director Keith Haluska
- Producer Alejandro Aguiar
Credits
powered by
- Agency VMLY&R/Kansas City
- Production Company Picrow
- Director Fatal Farm
- Chief Creative Officer Debbi Vandeven
- Chief Creative Officer John Godsey
- Chief Creative Officer Noel Cottrell
- Group Creative Director Derek Anderson
- Associate Creative Director Chad Ford
- Senior Copywriter Garrett Musar
- HP Tyler Smith
- Executive Music Producer Theresa Notartomaso
- Executive Producer Dal Wolf
- Executive Producer Anthony Ficalora
- Edit Company Arcade Edit
- Editor Sean Lagrange
- Executive Producer Crissy DeSimone
- Producer Alexa Atkin
- VFX/Post Company 19 Below
- Music Company MassiveMusic/New York
- Senior Creative Director Elijah B Torn
- Managing Director Keith Haluska
- Producer Alejandro Aguiar
A series of ad spots show off clever copywriting and dramatic moments as customers relate their product-based conspiracy theories.
One woman thinks the croissant has a listening device. Another imagines that prices this low could only be found in a simulation. A third imagines that Lidl redirected a freshwater salmon stream to run directly through a landlocked store to deliver the freshest fish at the lowest possible price. All wrong, but all wholly entertaining.
VMLY&R launched the series (Launch, Avocado, Salmon, and Croissant) of fun characters with absurdist tendencies, and the pieces feel joyful without being overwhelmed by silliness. Picrow handled production, with all spots directed by Fatal Farm.
Lidl – Avocado
Lidl – Salmon
Lidl – Croissant
