The NHS's frozen moments
NHS England and NHS Improvement has launched a new campaign which aims to encourage use of the 111 service as a means of accessing A&E.
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company Merman
- Director Billy Pols
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Credits
powered by
- Agency M&C Saatchi/London
- Production Company Merman
- Director Billy Pols
- Editor Govert Janse
- Post Production Absolute Post
- Music Video MassiveMusic/London
- Sound 750mph
- Chief Creative Officer Ben Golik
- Senior Art Director Tom Kennedy
- Producer Andy Thackery
- Producer Ed Day
- DP Rina Yang
- Executive Producer Siobhan Murphy
- Producer Clara Bennett
- Post Producer Sally Heath
- Colorist Matt Turner
Credits
powered by
- Agency M&C Saatchi/London
- Production Company Merman
- Director Billy Pols
- Editor Govert Janse
- Post Production Absolute Post
- Music Video MassiveMusic/London
- Sound 750mph
- Chief Creative Officer Ben Golik
- Senior Art Director Tom Kennedy
- Producer Andy Thackery
- Producer Ed Day
- DP Rina Yang
- Executive Producer Siobhan Murphy
- Producer Clara Bennett
- Post Producer Sally Heath
- Colorist Matt Turner
This new spot was created by M&C Saatchi London as part of the ongoing Help Us, Help You campaign.
The campaign aims to encourage the UK population to continue accessing NHS services during the Covid-19 outbreak, making it people’s first instinct to contact 111 when they think they need A&E for an urgent, but not life-threatening, medical need.
The spot, directed by Billy Pols through Merman, depicts people in precarious scenarios, frozen in time at the moment they realise they may need to go to A&E. It features a series of vignettes, including a woman falling off her bike after cycling over a bump in the road, a man suffering abdominal pain, and another man looking after a sick child – all suddenly frozen in mid-air, as if time had stood still.
“We wanted to capture that dramatic moment when something happens, and it feels like time freezes," said Ben Golik, CCO of M&C Saatchi. "In that moment, our instincts
kick in. Where people's first thought might currently be to go to A&E, we played on the ones in 111 to make this number the new first place to go to get the right help quickly and safely."
