Thinking buddies
This new campaign for the Department for Transport for THINK! celebrates friendship and the importance of stepping in to help a chum think twice before drink driving.
)
Credits
powered by
- Agency VMLY&R/London
- Production Company OB Management
- Director Josh Cohen
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency VMLY&R/London
- Production Company OB Management
- Director Josh Cohen
- Executive Producer Sam Holmes
- Editor Josh Cohen
- Post Production Absolute Post
- Colorist Matt Turner
- Executive Producer Sophie Vaughan
- 2D Lead Ben Robards
- Audio 750mph
- Sound Engineer Jake Ashwell
- Producer Craig Dixon
- DP Pieter Snyman
- Production Designer Theo Boswell
Credits
powered by
- Agency VMLY&R/London
- Production Company OB Management
- Director Josh Cohen
- Executive Producer Sam Holmes
- Editor Josh Cohen
- Post Production Absolute Post
- Colorist Matt Turner
- Executive Producer Sophie Vaughan
- 2D Lead Ben Robards
- Audio 750mph
- Sound Engineer Jake Ashwell
- Producer Craig Dixon
- DP Pieter Snyman
- Production Designer Theo Boswell
Mates for Life, created by agency VMLY&R, extends from the impactful Pint Block campaign which showed the humorous ways young people can put the breaks on boozing and driving.
With the festive period being one of the most dangerous times of year for alcohol-fuelled collisions on the road, the new campaign evolves the Pint Block idea even further.
Directed by Josh Cohen through OB Management, the film highlights the moment a chum saves his mate from that extra pint and then recounts all the amazing adventures that they have yet to experience together.
The tale gets increasingly bonkers as it depicts the lost gold they might find, the chippy empire they will found, being kidnapped by the angry ‘Chip Mafia’, and most importantly becoming old, non-drink-driving men together.
