Tyler, The Creator meets Coke, The Beverage
The rapper's bespoke tune soundtracks a vibrant, dance-fuelled spot celebrating the non-verbal ways people react to a sip of cola.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Caviar/London
- Director Los Perez
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Caviar/London
- Director Los Perez
- Music Tyler the Creator
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company Caviar/London
- Director Los Perez
- Music Tyler the Creator
Maybe you're an "ahhhhh" person? Or a "mmmmmm"? God forbid, you might be a "oooooooo*belch*ooooooo"-er?!
Whatever sound you make when chugging down fizzy-pop, your noisy ways are celebrated in this brightly-coloured and energising new spot for Coca Cola from Wieden+Kennedy London.
Featuring a bespoke track by Tyler, The Creator, Open That Coca-Cola sees a bunch of excellent dancers show off their impressive coordination after supping down some of the brown stuff.
Certainly more successful than Mr The Creator's last brush with beverage advertising (we won't mention his ill-advised Mountain Dew spot), this lively tune is backed up by some eye-popping direction from Los Perez of Caviar Films.
Whilst it normally takes something stronger than a Coke to get us moving like the hoofers in the ad, this barnstorming film certainly speaks to an energetic truth, and does so in an eye-catching and ear-pleasing manner.
