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Credits
powered by
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- Production Company Akita Film
- Director Tommaso Berte
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Credits
powered by
- Production Company Akita Film
- Director Tommaso Berte
- Ad Agency Utopia
- Post Production you_are
- Music & Audio Jinglebell
- Director Matteo Bonifazio
- Director Paolo Borgato
- Director Davide Crippa
- Director Marco de Aguilar
- Director Leandro Ferrao
- Director Maria Guidone
- Director Fabrizio Notari
- Director Ago Panini
- Director Cinzia Pedrizzetti
- Director Samuele Romano
- Director Carlo Arturo Sigon
- Director Diamond Horses
- Director Danae Mauro
- Editor Guido Notari
Credits
powered by
- Production Company Akita Film
- Director Tommaso Berte
- Ad Agency Utopia
- Post Production you_are
- Music & Audio Jinglebell
- Director Matteo Bonifazio
- Director Paolo Borgato
- Director Davide Crippa
- Director Marco de Aguilar
- Director Leandro Ferrao
- Director Maria Guidone
- Director Fabrizio Notari
- Director Ago Panini
- Director Cinzia Pedrizzetti
- Director Samuele Romano
- Director Carlo Arturo Sigon
- Director Diamond Horses
- Director Danae Mauro
- Editor Guido Notari
With an ad that feels celebratory and optimistic, Insieme’s change of (ring) tone is welcome as many are deep into procedures for flattening the curve.
As Italy enters complete lockdown, Vodafone has used the shelter in place orders to get creative. Going entirely distant, Milan-based agency Utopia, collaborated with actors, post production editors, and costume designers over the Vodafone network to create an ad using webcams, phones, and video conferencing.
Actors, models, and families worked together to create the perfect shots for Akita Film to stitch together into a seamless, work-from-home ad. The tone is resilient and uplifting, and nobody speaks to the camera pleading to stay home - they just do it. Insieme is a breath of fresh air, and the many directors (Tommaso Berte, Matteo Bonifazio, Paolo Borgato, Diamonte Cavalli, Davide Crippa, Marco De Aguilar, Leandro Ferrao, Maria Guidone, Danae Mauro, Fabrizio Notari, Ago Panini, Cinzia Pedrizzetti, Samuele Romano, Carlo Sigon) have captured what it means to work together - apart.
