VW sets the wheels in motion for its electric SUV
Volkswagen's latest campaign outlines the history of the wheel as it unveils its new electric SUV model.
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Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Imperial Woodpecker
- Director Sam Brown
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Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Imperial Woodpecker
- Director Sam Brown
- Post Production The Mill/New York
- Audio Lime Studios
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- Creative Director Kevin Watkins
- Creative Director Jono Flannery
- HP Maria Perez
- Executive Producer Rebecca O'Neill
- Associate Producer Haley Harris
- Business Affairs Manager (BPM) Joe Bringuier
- Account Services Mary Bakarich
- Executive Producer Doug Halbert
- Producer Polly Ruskin
- DP Sebastian Blenkov
- Editor Sam Ostrove
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- Post Producer Michelle Dorsch
- Executive Producer Clairellen Wallin
- VFX Producer Mia Saunders
- Production Coordinator Judit Jakli
- Production Supervisor Julia Paskert
- Creative Director Jorge Montiel
- 2D Lead Artist Gary Driver
- 3D Lead Artist: Ben Blundell
- Colorist Seamus O'Kane
- Colorist Thomas Mangham
- Executive Color Producer Charlie Morris
- Audio Mixer Rohan Young
- Sound Designer Michael Anastasi
- Executive Producer Susie Boyajan
Credits
powered by
- Agency Johannes Leonardo/New York
- Production Company Imperial Woodpecker
- Director Sam Brown
- Post Production The Mill/New York
- Audio Lime Studios
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- Creative Director Kevin Watkins
- Creative Director Jono Flannery
- HP Maria Perez
- Executive Producer Rebecca O'Neill
- Associate Producer Haley Harris
- Business Affairs Manager (BPM) Joe Bringuier
- Account Services Mary Bakarich
- Executive Producer Doug Halbert
- Producer Polly Ruskin
- DP Sebastian Blenkov
- Editor Sam Ostrove
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- Post Producer Michelle Dorsch
- Executive Producer Clairellen Wallin
- VFX Producer Mia Saunders
- Production Coordinator Judit Jakli
- Production Supervisor Julia Paskert
- Creative Director Jorge Montiel
- 2D Lead Artist Gary Driver
- 3D Lead Artist: Ben Blundell
- Colorist Seamus O'Kane
- Colorist Thomas Mangham
- Executive Color Producer Charlie Morris
- Audio Mixer Rohan Young
- Sound Designer Michael Anastasi
- Executive Producer Susie Boyajan
This new campaign from Johannes Leonardo uses one of the oldest uses of motion in film – the Zoetrope – as the key storyteller of the history of transportation in culture.
Starting out by showing the construction of a wheel the beautiful camerawork moves us through various stages, from horse and buggy, to the bicycle, steam-powered trains and onto the early car. The spot shows us big moments in automotive history before we come to a scene of congestion and pollution. It's then that we finally move on to see the new electric VW SUV, another forward step in the evolution of transport.
The 90-second spot, which was shot practically and in one take, was directed by Sam Brown through Imperial Woodpecker.
