Watch Cardi B really nail the act of shoelace tieing
The US personality shows off her talented talons in the latest, and last, iteration of Reebok's Sport the Unexpected campaign.
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
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Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Art Director Victor Roa
- Copywriter Sam Bauer
- Creative Director Byron Del Rosario
- Executive Creative Director Will McGinness
- HP Integrated Hilary Coate
- Sound Company Barking Owl
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Mercedes Allen-Sarria
- Head of Production Rachel Glaub
- Editing Company Cut+Run/California
- Executive Producer Deanne Mehling
- Creative Director Phil Crowe
- Creative Director John Leonti
- Executive Producer Anastasia von Rahl
- DP Alexis Zabe
- Line Producer Grace Bodie
- Production Designer Alexis Ross
- Editor Ben Campbell
- Assistant Editor Ramon DeSouza
- Sound Design Nigel Manning
- Producer Melanie Fedunok
- Talent Cardi B
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Biscuit Filmworks/USA
- Director Andreas Nilsson
- Art Director Victor Roa
- Copywriter Sam Bauer
- Creative Director Byron Del Rosario
- Executive Creative Director Will McGinness
- HP Integrated Hilary Coate
- Sound Company Barking Owl
- Managing Director Shawn Lacy
- Executive Producer Holly Vega
- Head of Production Mercedes Allen-Sarria
- Head of Production Rachel Glaub
- Editing Company Cut+Run/California
- Executive Producer Deanne Mehling
- Creative Director Phil Crowe
- Creative Director John Leonti
- Executive Producer Anastasia von Rahl
- DP Alexis Zabe
- Line Producer Grace Bodie
- Production Designer Alexis Ross
- Editor Ben Campbell
- Assistant Editor Ramon DeSouza
- Sound Design Nigel Manning
- Producer Melanie Fedunok
- Talent Cardi B
Following a Japanese-horror-themed basketball dance off and a reverse-engineered mega-party isn't an easy feat, but with Cardi B and an impressive set of nails, Reebok have created another winning entry to the Sport the Unexpected campaign.
Concerning Ms B and her salon pals, Nail sees the performer utilise particularly talented talons to fix the laces of her fresh Club C sneakers.
Utilising the ever-dependable (and delightfully madcap) Andreas Nilsson of Biscuit Filmworks, Venables Bell & Partners' final hurrah for the brand, after a switch to Deutsch earlier in the year, really nails it.
