Where do you stash your snacks?
In the first on-air campaign for Walkers in ten years, AMV are highlighting the desperate ways that parents hide tasty treats from their kids.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Outsider
- Director Chris Balmond
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Outsider
- Director Chris Balmond
- Creative Director Graham Jenks
- Copywriter Emma Penz
- Art Director Philip Sinclair
- Producer Yvonne Clayton
- Producer Paul McPadden
Credits
powered by
- Agency AMV BBDO/London
- Production Company Outsider
- Director Chris Balmond
- Creative Director Graham Jenks
- Copywriter Emma Penz
- Art Director Philip Sinclair
- Producer Yvonne Clayton
- Producer Paul McPadden
Most of the time, parenting is all give, give, give. However, it's sometimes important to take a little moment (or, in this case, a little snack) for yourself some times.
In the first on-air commercial for crisp-giant Walkers in over ten years, Too Good To Share sees AMV and Outsider's Chris Balmond reminding parents how irresistible Wotsits, Monster Munch and Quavers are by showcasing a variety of different ways they could sneak the treats away from their kids.
Incorporating such unlikely locations as a toilet-roll holder, a lipstick and a VHS (VHS?!) about Canal Journeys, the spot is a witty montage that genuinely gets the stomach rumbling.
The campaign also features a competition asking the nation to share their snack hiding methods and an interactive version of the ad on social media with extra packs hidden. The public will then be challenged to find all the hidden packs and share their guess.
