Ewan Jones Morris and AMVBBDO create a cat-filled, sleep-inducing film SHEEBA, saving moggy-owners who suffer from early risers.
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- Agency AMV BBDO/London
- Production Company Friends Electric
- Director Ewan Jones Morris
- Executive Producer Barney Richard
- Producer Giles Edward Nathan
- Producer Darapen Vongsa-nga
- Creative Cesar Herszkowicz
- Creative Marcos Almirante
If you've ever struggled to get back to sleep after a kitty-caused early morning wake-up, SHEBA has got you covered.
In collaboration with Behavioral Sleep Therapist, Donna Fairly, and Renata Riha, a Sleep Physician from the University of Edinburgh, AMVBBDO and Friends Electric director Ewan Jones Morris have created 4am Feed, a calming film to help lull viewers back to sleep.
Incorporating 20 minutes of body scans, ASMR voices, calm visual effects, meditation and soothing colours, the film's tongue-in-cheek presentation is actually backed up by moments of genuine filmic sedation - turning a cat nap into a deep and restful sleep.