Bugaboo launches global brand campaign Adventure Awaits
Adventure Awaits is part of new brand platform designed for Discovery.
Celebrating modern-day parenthood, Bugaboo invites a new generation of vibrant parents and children to go out into the world to explore, engage and discover together.
Versatility is the name of the game when it comes to Bugaboo’s Adventure Awaits campaign, which sees parenthood composed of equal parts stability and spontaneity, with a range of strollers to match.
Everyday urban settings are redefined in terms of their playful possibilities thanks to the vision of AnalogFolk, with executive creative director, AnalogFolk Amsterdam, Carren O’Keefe, remarking, “Partnering with brave clients like Bugaboo who want to take serious strides forward in their category combined with the evolution of what parenting means to younger generations was the perfect combination to rethink the historically pastel parenting market and imagine a more vibrant, inclusive world.”
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- Agency AnalogFolk/Amsterdam
- Production Company Mr Frank
- Post Production Mr Frank
- Post Production MassiveMusic/Amsterdam
- Creative Director Carren O'Keefe
- Creative Director Tobias Snall
- Copywriter Tesja Bonnie
- Copywriter Nick Moss
- Art Director Dan Northcote-Smith
Shooting took place in Portugal under the care of Mr.Frank in partnership with More Maria productions and the vision director of
Thomas Nuijten. Both production houses have plans to continue working together under a new collaborative format through which they, along with other production companies, aim to embody a stronger international presence. “From the start, it felt like a second family” Thomas Nuijten expressed with regards to working alongside the More Maria team.
The final part of the puzzle came from the creatives of MassiveMusic. “We were asked to create a music piece that fully embraced both the playfulness and the trustworthiness of the new stroller line,” explains music producer Sjaak Thissen. “Together with Mr.Frank we discovered that the music, while fun and playful, needed to be supported by a steady and sturdy backbone. With this in mind, we landed on a driving and energetic Motown/soul/funk track, accompanied by two young, energetic singers.”