Chipotle unfolds a better world
The Mexican fast-food chain takes us on a colourful, animated journey through an idyllic paper town portraying the sustainable agricultural practices it supports.
)
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Hornet
- Director Yves Geleyn
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Hornet
- Director Yves Geleyn
- Executive Producer Marty Geren
- Executive Producer Jo Arghiris
- Head of Production Dez Stavracos
- Editor Anita Chao
- Assistant Editor Cole Bannick
- VFX Supervisor Evan Schoonmaker
- CG Lead Patrick Porter
- Colorist Evan Schoonmaker
- Audio Post Wave Studios/USA
- Sound Designer/Audio Engineer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Live Action Production Service Tool of North America
- Senior Creative Director Shelley Sheppard
- Chief Creative Officer Will McGinness
- Creative Director Greg Coffin
- Creative Director James Duffy
- Associate Creative Director Michael Ng
- Senior Art Director Diego Zelaya
- Executive Producer Dennis McKinley
- Art Director Mike Knapp
- Producer Nola Donkin
- DP Karen Lawler
- DP Andrew Wehde
- Compositor Fred Kim
- Producer Eleni Giannopolis
- Head of Production Adam Litt
- Production Designer Tony Gasparro
- Line Producer Taylor Bjorn Bro
Credits
powered by
- Agency Venables Bell & Partners/San Francisco
- Production Company Hornet
- Director Yves Geleyn
- Executive Producer Marty Geren
- Executive Producer Jo Arghiris
- Head of Production Dez Stavracos
- Editor Anita Chao
- Assistant Editor Cole Bannick
- VFX Supervisor Evan Schoonmaker
- CG Lead Patrick Porter
- Colorist Evan Schoonmaker
- Audio Post Wave Studios/USA
- Sound Designer/Audio Engineer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Live Action Production Service Tool of North America
- Senior Creative Director Shelley Sheppard
- Chief Creative Officer Will McGinness
- Creative Director Greg Coffin
- Creative Director James Duffy
- Associate Creative Director Michael Ng
- Senior Art Director Diego Zelaya
- Executive Producer Dennis McKinley
- Art Director Mike Knapp
- Producer Nola Donkin
- DP Karen Lawler
- DP Andrew Wehde
- Compositor Fred Kim
- Producer Eleni Giannopolis
- Head of Production Adam Litt
- Production Designer Tony Gasparro
- Line Producer Taylor Bjorn Bro
This beautifully animated spot, created by Venables Bell + Partners and directed by Yves Geleyn through Hornet, captures the sustainable farming practices supported by the Mexican grill fast-food restaurant Chipotle.
Inspired by the company’s purpose to 'Cultivate a Better World', the ad, titled Unfolded, invites viewers into a whimsical, colourful world, diving into a Chipotle bag that unfolds into a paper town.
It sees industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, visualising the brand's efforts to support farmers who prioritise sustainable agricultural practices.
The film premiered as a TVC and on Roblox, making Chipotle the first restaurant brand to unveil a national TV commercial in the metaverse.
