Directing duo bedroom lead rebrand for Superdry
Compulsory directing duo bedroom lead rebrand for Superdry starring Beabadoobee and Cooks.
Known for their sharp and inventive visuals in the music video landscape, bedroom are taking their style behind the bleachers with a perfectly 90s inspired collaboration with Superdry’s AW21 Original & Vintage collection. The collection cherry picks the best of the decade with varsity looks to punk tartans, all with a focus on sustainability.
The campaign film features Beabadoobee’s latest track Cologne as we see her and model/musician Cooks in different Linklater-esque set ups, which the directing duo blend seamlessly using a mixed format approach and charming naturalistic performances. In tandem with the film, Blackksocks shot the stills' campaign for out-of-home and in-store worldwide, capturing the authentic energy of the hero talent and encapsulating the mood of the collection.
Superdry’s AW21 outerwear collection certifies every jacket is made from post-consumer waste plastic, guaranteeing the use of truly recycled materials. In 2020 alone, Superdry has usurped 43.9 million plastic bottles from landfills, incineration, and the ocean.
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