electriclimefilms and Craft Worldwide collaborate on Mastercard spot
With the gates open and welcoming the world, Expo 2020 Dubai continues to share its exceptional vision of a brighter future.
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- Agency FP7 McCann/Dubai
- Production Company
- Director Pedro Tejada
- Color electriclimefilms
- Executive Creative Director Fouad Abdel Malak
- Producer Mario Atallah
- Creative Director Josephine Younes
- DP Josep Pardo
Filming locations varied from Ajman’s mangroves, to the Expo site itself. These places provided the backdrop for viewers to follow a host of characters of all ages and nationalities.
Alongside onsite shooting, the use of projectors and holograms at a studio and the addition of CGI during post production encapsulated the technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements.