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Mastercard – Expo

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Directors Pedro Tejada and Josep Pardo, Craft Worldwide’s international directors from Brazil, have joined forces with electriclimefilms to create a spot showcasing Mastercard’s 2020 Dubai Expo.

Filming locations varied from Ajman’s mangroves, to the Expo site itself. These places provided the backdrop for viewers to follow a host of characters of all ages and nationalities.

Alongside onsite shooting, the use of projectors and holograms at a studio and the addition of CGI during post production encapsulated the technological feel of the Expo 2020 Dubai vision and Mastercard’s advancements.

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