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Microsoft – Brings you closer to what you love

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Never shy about creating fantastical worlds, Tarsem Singh lends his creative eye to this eye-catching and bombastic commercial for Microsoft.

Selling their new Windows 11 operating system, which, according to the press release, "is designed to provide a calm and creative space where you can pursue your passions through an immersive, fresh experience," the spot takes our trendy protagonist on a wild trip through widgets emerging from an exploding cloud to Master Chief showing off his firepower.

Created by McCann New York, Brings you closer to what you love is a gloriously realised aesthetic trip, the Radical Media director putting the art dept and VFX crew through their paces in creating visuals that bust some blocks.

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