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adidas – Manchester United: 2020/21 Home Kit

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Diving into the new Manchester United jersey, this eye-catching ad for adidas gives us a glimpse of the literal and figurative make-up of a team's shirt.

Visualising the concept that "every stitch, every colour, every badge has been woven from historic moments—from defeats and glory— and every shirt carries the weight of the previous within it", The Marketing Store's nifty Home Kit acts as both eye-catching animation showcase and fan-baiting gameplay rundown.

Directed by The Mill’s Oliver Davies, who worked in collaboration with VFX creative director Will McNeal to transform in-game footage of Manchester United players into a variety of embroidered 3D characters using the versatile 3D software Houdini, the spot goes to show a creative team that's well thread.

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