Share

United Nations / Google – Life Below Water

Credits
powered by Source

Unlock full credits and more with a Source membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

Let's face it, you could have Morgan Freeman narrate a watched pot, freshly-painted wall or endless list of clichés and it would still be compelling, but, thankfully, in this new campaign he lends his velvety vocals to something much more important.

Created through a collaboration between Google, United Nations, Goodby Silverstein & Partners, and Tribeca Enterprises, Life Below Water borrows the aesthetics and delivery style of a conventional nature documentary to explore the damage that plastics do to our ocean life.

Treading similar ground [water?] to Pascal Schelbli's YDA-winning The Beauty from last year, the films imagine the pollutants as creatures themselves, the contrast between the VO and images hammering home the objects' incongruity in its surroundings.

Created by Spacestation's Brian Schulz, the campaign launched on 4th August on YouTube and will continue to unfold over a four-week span via the platform’s video ad sequencing offering, as well as being featured at the UN General Assembly, the Tribeca Film Festival, and Advertising Week 2020.

Credits
View the full credits on

United Nations / Google – Life Below Water | Cigarettes

Credits
View the full credits on

United Nations / Google – Life Below Water | Bottle Caps

Credits
View the full credits on

United Nations / Google – Life Below Water | Microplastics

Credits
View the full credits on

United Nations / Google – Life Below Water | Seahorse

Share