Nubank’s Italian job

Wieden+Kennedy São Paulo’s campaign for Nubank follows a man and his son as they forge deep connections when they take a nostalgic trip back to their Italian roots.  

Medieval towns, mouthwatering meals, Vespa trips, spectacular coast roads – the holiday ticks all the Mediterranean boxes as the pair return to the old family home to attend to some business. 

Once the son has showed his father that traveling isn’t as much of a hassle as he’d thought if you use Ultravioleta’s app-based travel services, Papa decides he has some local sights he wants to show his lad.