Powerful PSA draws attention to child abuse
This unusual but highly impactful PSA from Germany uses animation to highlight the scale of abuse inflicted on children in the country.
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This new film for German non-profit helpline Kein Kind Alleine Lassen is a powerful reminder of the impact and pervasiveness of sexual abuse on children.
Using stop-motion and traditional line-drawn animation, the spot uses a child's voice over in an attempt to sharpen awareness of a problem that affects one in seven German children, a problem which most people are completely unaware of.
The 90-second film was created and directed by ANORAK Film's Joji Koyama, who said he used the stones "because the film is primarily a sequence of numbers and statistics, and as shocking as the idea of one in seven children being a victim if sexual abuse is, I just thought, 'how can I make this kind of statistical data, something that visually gives an indication of what it is without being graphic in a way that it crowds out your own reaction to it?'"