Škoda’s creature features

Czech auto brand Škoda champions its first electric compact SUV, Elroq, with this gorgeously animated campaign created by FCB London and directed by DOM&NIC through Outsider, highlighting how curiosity can lead to inspiration. 

The initiative, titled Be more Elroq, centres around the idea that everything in the world – including chipmunks, clouds and raccoons – can be a source of inspiration if you’re curious enough. 

In a 45-second hero film, and five additional 20-second spots, fun animal facts are shared by a narrator in a classic nature-documentary style, each creature’s quirk serving as a metaphor that represents a feature of the Elroq. 

Owen Lee, Chief Creative Officer at FCB London, says: “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That's where these curious metaphors come in. They're not just showing you what the Elroq can do, but what Škoda is – a brand with a bold, joyful spirit.”