Soup Film and Digitas Pixelpark offer a new stance on VISA
This collaborative team has presented VISA as an experience offering freedom and connection.
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- Agency Digitas Pixelpark/Berlin
- Production Company
- Director Justin Izumi
- Production Service Mamma Team
- Sound German Wahnsinn
- Music Supreme Music
- DP Bjoern Knechtel
- Executive Producer Ada Zuiderhoek
It shows protagonists paying for smoothies, gifts and concert tickets easily with their cards or phones.
With his interpretation, Izumi demonstrates how the credit card connects people. The payment process simply runs alongside and straightforward – simply with the help of the smartphone. This creates friends and leaves more time for encounters, fun and spontaneity.