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Visa – More Than a Card

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With Soup Film and Digitas Pixelpark, Justin Izumi has directed a spot made up of short stories showing different ways of using VISA as more than just a credit card. 

It shows protagonists paying for smoothies, gifts and concert tickets easily with their cards or phones.

With his interpretation, Izumi demonstrates how the credit card connects people. The payment process simply runs alongside and straightforward – simply with the help of the smartphone. This creates friends and leaves more time for encounters, fun and spontaneity.

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