Telstra's rallying cry

Is there anything quite as satisfying as a well-placed domino rally? V in V For Vendetta knew it. Hal from Malcolm In The Middle knew it. Everyone in-the-know enough to celebrate Domino Day knew it.

Thankfully Telstra knows it too, as this charming campaign from +61 and Bear Meets Eagle On Fire goes to show, simply (if such a word can be used for the creation) presenting a glorious, 20,000 piece domino run as it does its chain-effect business.

Promoting the brand's home internet services, the clever concept uses the iconic sound and visuals of the run, plus delicious score from Sonar Music, to create a subtle attention-grabber that sooths as it sells.