This Arla spot is more than meets the eye

Blinkink Director Joseph Mann takes us out of the everyday and plunges us into an absurd, milky dream world with his new spot for Arla.

Complete with singing in the rain inspired choreography and a characterful performance from Jacob James, the camera floats between our handcrafted practical sets and our ribbon dancing milk lover.

In true Joseph Mann style, the spot feels grounded but still spectacular. Combining slick in-camera visuals with practical effects, we see our protagonist fly through the air and dive into the heart of Arla’s great tasting new lacto-free milk.