At the tail end of last year, after a pandemic-enforced abandonment of foreign shoots, Executive Creative Director & Partner at The&Partnership, Andre Moreira, headed to Spain for a Toyota Aygo job that's just been released. Here, he explains what it was like being back in the saddle, and how some things never change.
Andre Moreira, ECD of The&Partnership's dedicated Toyota division, The Garage, explains how having creatives work side-by-side with clients and data analysts makes for a pleasant and productive change.