BIC rewrites literary history
A robot mimicking William Shakespeare’s handwriting pens an illustrated manuscript of Romeo and Juliet in a clever campaign marking 75 years of the brand’s classic biro.
Abbott explores stigma that sticks
The US health tech brand launches Above The Bias, a global initiative aiming to raise awareness about diabetes, with a moving film visualising the shame sufferers live with.
Tesco wants you to join the club
A Clubcard-resistant couple give in to FOMO after 30 years of missed rewards in Sam de Jong’s nostalgic spot celebrating three decades of the UK supermarket’s rewards scheme.
Humane World for Animals’ better nature
Nexus Studios’ Johnny Kelly and pop artist Sia collaborate on an uplifting stop motion film for the animal welfare organisation's rebrand.
Alabaster DePlume's dog days are over
In a surreal yet surprisingly touching promo for new track Invincibility, directed by Riff Raff's Niall Trask, the singer takes on the persona of an injured dog.
BA’s very British love story
A desperate man races through London City Airport to save his relationship in Autumn de Wilde’s charming Valentine’s day campaign for British Airways.
McDonald's swaps Big Macs for Big Mike's
The fast food chain is encouraging customers to Order Like Stormzy in this fun collab from Leo Burnett and Paul Hunter.
Arriva’s simple pleasures
A grandad takes his granddaughter for a perfectly pleasant day at the park in Zak Razvi’s endearing spot for the UK bus operator.
BIC rewrites literary history
A robot mimicking William Shakespeare’s handwriting pens an illustrated manuscript of Romeo and Juliet in a clever campaign marking 75 years of the brand’s classic biro.
Abbott explores stigma that sticks
The US health tech brand launches Above The Bias, a global initiative aiming to raise awareness about diabetes, with a moving film visualising the shame sufferers live with.
Tesco wants you to join the club
A Clubcard-resistant couple give in to FOMO after 30 years of missed rewards in Sam de Jong’s nostalgic spot celebrating three decades of the UK supermarket’s rewards scheme.
Humane World for Animals’ better nature
Nexus Studios’ Johnny Kelly and pop artist Sia collaborate on an uplifting stop motion film for the animal welfare organisation's rebrand.
Alabaster DePlume's dog days are over
In a surreal yet surprisingly touching promo for new track Invincibility, directed by Riff Raff's Niall Trask, the singer takes on the persona of an injured dog.
BA’s very British love story
A desperate man races through London City Airport to save his relationship in Autumn de Wilde’s charming Valentine’s day campaign for British Airways.
McDonald's swaps Big Macs for Big Mike's
The fast food chain is encouraging customers to Order Like Stormzy in this fun collab from Leo Burnett and Paul Hunter.
Arriva’s simple pleasures
A grandad takes his granddaughter for a perfectly pleasant day at the park in Zak Razvi’s endearing spot for the UK bus operator.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowAliceMathiasbroughttheSuperBowlaudiencetotearsoverChamzo
The Gifted Youth director's showstopping spot for Totino's brought the creative team from niche Netflix hit I Think You Should Leave to a massive Super Bowl audience... and then had them spit out their dips. We sat down with Mathias to find out how she rocked the Big Game's most anarchic spot.
How Ruairi Robinson used AI to dance with death
With footage created entirely using AI, the Joyrider director's mesmerising music video for electronic artist Steve Moore is a modern re-imagination of the medieval Danse Macabre. Here, Robinson shares how he fast-tracked the filmmaking process, why creating with AI should be fun, and the surprising feedback the promo received on social media.
How Jim Jenkins chased McConaughey through time
For its flagship Super Bowl spot, Uber Eats and agency Special Group enlisted Matthew McConaughey to explore a delicious conspiracy theory - that American Football was just a ruse invented to sell food. We sat down with O Positive director Jim Jenkins to get the skinny on how the era-jumping commercial was put together.
How OK Go turned a 'simple' concept into a 577-hour experiment
Co-directors Chris Buongiorno and Damian Kulash talk us through the extensive planning, numerical headaches, and mental stamina it took to shoot the A Stone Only Rolls Downhill music video.
How Coldplay's video is a window on the world(s)
Blinkink's Isabel Garrett shares the incredible feat of bringing 27 other filmmakers and artists together – in a mere four weeks – to create a patchwork planet in film: a montage musing on the variety of life through a multiplicity of POVs from around the globe.
Quality Experience founder, Ari Weiss, dies aged 46
The former DDB Global CCO passed on Friday after a long battle with cancer, leaving a lasting legacy in advertising.
Colourist Ana Escorse joins OkayStudio
Ana Escorse brings her distinctive colour aesthetic to OkayStudio in the UK and Europe, following collaborations with top directors and global brands like Subway, Spotify, and Hyundai.
Ogilvy appoints creative leaders to expanded roles
André (Dedé) Laurentino is named Deputy CCO of Ogilvy EMEA; Jules Chalkley to lead Ogilvy UK creative teams.
Tool Signs director Emmanuel Osei-Kuffour Jr
Award-winning director of Shōgun and Black Box brings emotional, character-driven focus to Tool’s expanding roster of commercial directors.
Director Blaise Cepis joins Institute
Blaise Cepis signs with Institute for commercial and artist representation.
VCCP Media bolsters offering with senior strategy and creative hires
VCCP Media announces two key new hires, Jack Bellamy, who joins as Head of Creative Partnerships and Georgia Styles, appointed as Strategy Director.
- Cricket Wireless help expand a family plan for Valentine’s Day
- Progressive warns against becoming passive progressive
- Venkay deliver for Orchard Piper
- Red Lobster delcares this years Lobsterfest the GLOAT
- Self Esteem has no time to 69
- How do you eat your Cadbury Creme Egg?
- Wizz and Ubisoft increase the threat level
- Currys latest campaign is Beyond Techspectations
- adidas goes Ubersonic
- Babyshop unveils cinematic brand campaign
Quality Experience founder, Ari Weiss, dies aged 46
The former DDB Global CCO passed on Friday after a long battle with cancer, leaving a lasting legacy in advertising.
Colourist Ana Escorse joins OkayStudio
Ana Escorse brings her distinctive colour aesthetic to OkayStudio in the UK and Europe, following collaborations with top directors and global brands like Subway, Spotify, and Hyundai.
Ogilvy appoints creative leaders to expanded roles
André (Dedé) Laurentino is named Deputy CCO of Ogilvy EMEA; Jules Chalkley to lead Ogilvy UK creative teams.
Tool Signs director Emmanuel Osei-Kuffour Jr
Award-winning director of Shōgun and Black Box brings emotional, character-driven focus to Tool’s expanding roster of commercial directors.
Director Blaise Cepis joins Institute
Blaise Cepis signs with Institute for commercial and artist representation.
VCCP Media bolsters offering with senior strategy and creative hires
VCCP Media announces two key new hires, Jack Bellamy, who joins as Head of Creative Partnerships and Georgia Styles, appointed as Strategy Director.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Your work looks flawless on all devices.
Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.
Upgrade your showreels today.
Request a demo
Kirsten Noll gets animated about awards
Kirsten Noll, Managing EP at Scholar and this year's Head Judge for the Animation & VFX category for the shots Awards The Americas, talks challenges, changes and being inspired by frogs.
Victoria Warmerdam on Academy Awards and automated security measures
With a trip to the Academy Awards on the horizon for director Victoria Warmerdam, she talks about the disbelief of being nominated, the gratitude she has for the Young Director Award, and how an online security measure was her inspiration.
Luke Ricci's direct approach
As we continue to hear from the Head Judges of this year's shots Awards The Americas, Luke Ricci, President of RSA Films and The Directors Bureau, and the man leading this year's Direction category, talks conceptual thinking, the importance of validation and his favourite ever campaign.
Pelufo & Alba: A Few Of Our Favourite Things
Ogilvy Madrid senior creative team Antonio Pelufo and Alba López Peláez talk us through the notebooks, coffee cups and lucky balls that keep them creatively inspired.
Peer Review: JamsBash
World War Seven directing duo JamsBash discuss the fun and frustrations of filmmaking and how directors like Spike Jonze, Hiro Murai and Jonathan Glazer have shaped their vision.
On My Radar: Andrew De Zen
Andrew De Zen, director at Bonaparte and Stept Studios, talks animated inspiration, the danger of being too comfortable, and why uncool people should take over the industry, as he reveals what's on his creative radar.
)
Tom Gent, Co-Founder and Head of Creative at sports content studio, Founder Creative, explores what happens when sports and brands collide and shares tips on making ads with athletes.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.