Music brings relief for Red Cross
Embodying the resiliency that the world has displayed in the face of many disasters, a woman sits at a piano and plays a soft melody, even as we pull back to reveal that her house has—quite literally—fallen down around her.
EA SPORTS FIFA 21 boots up the next gen
Using incredible game engine footage, augmented by the EA cinematics team and MPC, the legendary football game looks shinier (and sweatier) than ever before.
Do canines dream of eclectic geek
In a sweet spot for Microsoft, a sleepy pooch imagines itself in the software-led worlds of its owners.
Gramping iron
Sune Sorensen helms a charming spot in which an aging gent takes up old exercises in order to make Christmas special.
Jamie Cullum’s swingsational dance routine
An unexpected holiday jam, Hang Your Lights is a fun, beautifully busy brass-led ensemble piece that feels like NoLa rolled up and started a jazz night in the middle of an old Hollywood backlot.
Extra's cost effective Christmas
Two penny-pinchers go to war over how much money they can save in this funny spot for Norwegian supermarket, Extra.
Lobos sits 1707 at the table
Richly layered and full of promise, the film travels from moonlit agave fields and palenque fires to cityscapes and food trucks, crafting vignettes that show both the formation of the brand and the product itself.
Charm school with Marla Aaron
This stop motion animatic is a clever twist on a misfit party planning committee of millennials in New York who hate everyone but their Zoom call squad.
Music brings relief for Red Cross
Embodying the resiliency that the world has displayed in the face of many disasters, a woman sits at a piano and plays a soft melody, even as we pull back to reveal that her house has—quite literally—fallen down around her.
EA SPORTS FIFA 21 boots up the next gen
Using incredible game engine footage, augmented by the EA cinematics team and MPC, the legendary football game looks shinier (and sweatier) than ever before.
Do canines dream of eclectic geek
In a sweet spot for Microsoft, a sleepy pooch imagines itself in the software-led worlds of its owners.
Gramping iron
Sune Sorensen helms a charming spot in which an aging gent takes up old exercises in order to make Christmas special.
Jamie Cullum’s swingsational dance routine
An unexpected holiday jam, Hang Your Lights is a fun, beautifully busy brass-led ensemble piece that feels like NoLa rolled up and started a jazz night in the middle of an old Hollywood backlot.
Extra's cost effective Christmas
Two penny-pinchers go to war over how much money they can save in this funny spot for Norwegian supermarket, Extra.
Lobos sits 1707 at the table
Richly layered and full of promise, the film travels from moonlit agave fields and palenque fires to cityscapes and food trucks, crafting vignettes that show both the formation of the brand and the product itself.
Charm school with Marla Aaron
This stop motion animatic is a clever twist on a misfit party planning committee of millennials in New York who hate everyone but their Zoom call squad.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
BehindthescenesofTaikaWaititi'sCoca-ColaflavouredChristmas
With multiple teams at various locations across different time zones, the Coke Christmas shoot was a challenge, to say the least. Here, the team behind the spot reveal the pressures they faced - and overcame - to get it right.
How to make animation a mission
Executive Creative Director, Danielle Flagg, talks about how Arts & Letters made representative diversity a priority when working for the One Love Foundation's newest piece.
How to make an ice-storm in a shit-storm
Taking on Singing In The Rain and upping the ante in every regard, MEGAFORCE's barnstorming spot for Burberry was the Christmas treat we never realised we wanted. We sat down with the French foursome to find out how they did it in a pandemic.
A nostalgic trip down Coronation Street
A new spot celebrating 60 years of Corrie takes us to the moment creator Tony Warren was inspired to write the show. Director Dee Koppang O'Leary discusses the shoot, her background on The Crown and how she was a real-life resident of Coronation Street.
How to get Radiohead to donate music for your ad
Lucas Peon, CCO at The Gate, sheds light on how his agency got permission to use a classic track, and why animation was the perfect medium for Childline's Nobody is Normal.
Weekly Rewind: December 4th, 2020
Schumacher sons, health heroes, celeb candles and Warner wonders make up this week's round-up of the most interesting stories from the world wide web.
BLVD-MTL adds two new directors to roster
Caleb Slain and Jay Buim bring fresh, new storytelling styles.
Director Jason Smith signs to Presence
Smith is a unique talent. His work encompasses stunning visuals and VFX.
Zohar Dvir signs to Greatcoat Films’ new animation-focused roster
Greatcoat studio will work with new and upcoming animators and filmmakers working with stop motion, hand-drawn and digital animation, as well as artists producing virtual reality and augmented reality.
Kelly Knight named chief diversity & HR officer at AMV BBDO
Knight has spent her career working in human resources and was appointed by AMV as HR Director in 2006.
CoMPANY Films signs director David Edwards
Edwards is a storyteller for both commercial and long form branding.
- Campbell's launch new Snowbuddy spot
- The Norwegian Women’s National Team gets the name they deserve
- David Beckham says Malaria Must Die
- RSA present Digital with Purpose
- NERD Productions takes Citroën on a road trip
- Brixton Finishing School launches free virtual course The AD-Cademy
- VCCP brings the Cadbury Secret Santa Postal Service online for 2020
- Jess Kohl directs Meduza's latest promo Paradise
- Epoch Films signs director Bianca Poletti for U.S. Representation
- Christmas Smiths City spot from BrandAid
Weekly Rewind: December 4th, 2020
Schumacher sons, health heroes, celeb candles and Warner wonders make up this week's round-up of the most interesting stories from the world wide web.
BLVD-MTL adds two new directors to roster
Caleb Slain and Jay Buim bring fresh, new storytelling styles.
Director Jason Smith signs to Presence
Smith is a unique talent. His work encompasses stunning visuals and VFX.
Zohar Dvir signs to Greatcoat Films’ new animation-focused roster
Greatcoat studio will work with new and upcoming animators and filmmakers working with stop motion, hand-drawn and digital animation, as well as artists producing virtual reality and augmented reality.
Kelly Knight named chief diversity & HR officer at AMV BBDO
Knight has spent her career working in human resources and was appointed by AMV as HR Director in 2006.
CoMPANY Films signs director David Edwards
Edwards is a storyteller for both commercial and long form branding.
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For Andzej Gavriss, one moment You're Born, the next you win a YDA
The Latvian director talks about the ice baths and elegant camerawork that led to his Young Director Gold.
YDA winner Phoebe Arnstein's immersive film
We the Bathers is a short film about bathing, and people's relationship with it. Here, director Phoebe Arnstein discusses the beautiful and intimate portraits she captured for her award-winning film.
Farhad Ghaderi on finding a YDA win in a Virtuous Circle
Ghaderi's music video perfectly portraying brotherly love picked up a Gold at this year's Young Director Award. Jamie Madge zoomed over to Canada to ask him how he captured gritty familial magic on 16mm.
Playlist: Shan Phearon
We spoke with Greatcoat Films director Shan Phearon about quality music videos, celluloid GOATS and the future of the music promo industry.
Art of Advertising: Vikkal Parikh
Director and Ataboy studios founder, Vikkal Parikh, has always been fascinated by architecture, here he shares the kinds of buildings, art, and technology that remain his greatest inspirations.
On My Radar: Teddy Cherim
Pink Rabbit director Teddy Cherim praises the brilliance of a recent PornHub campaign, and is happy he can finally see "in glorious 70mm", as he reveals what's on his radar.
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As the onslaught of festive ads continues [please, give our inboxes a break!], we asked Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, to give us more sideways looks at the audio choices on show.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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