Guillaume Poncelet’s inconsolable bride
In a compelling promo for the French musician’s song Yaki Imo, a painting of a potato inspires a soon-to-be-wed young woman to express her emotions through movement.
Marmite gets saucy in its tease for first-timers
A pair of puppets demonstrate the strokes, pushes and licks needed to get your spread on in this cheeky film from adam&eveDDB and SMUGGLER's Guy Shelmerdine.
Dutch government addresses domestic violence
A new campaign for the Dutch Ministry of Health, Welfare and Sport highlights the importance of talking to someone if you're a victim of domestic violence.
The BBC scores with its ode to footy fandom
BBC Creative and Lisette Donkersloot produce a soaring scrapbook of football fanatics.
McDonald takes the biscuit for McVitie’s
Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.
Gamrfirst’s thrill of the chase
A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.
IKEA’s authentic everyday
Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.
Sleep Number does the maths
The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.
Guillaume Poncelet’s inconsolable bride
In a compelling promo for the French musician’s song Yaki Imo, a painting of a potato inspires a soon-to-be-wed young woman to express her emotions through movement.
Marmite gets saucy in its tease for first-timers
A pair of puppets demonstrate the strokes, pushes and licks needed to get your spread on in this cheeky film from adam&eveDDB and SMUGGLER's Guy Shelmerdine.
Dutch government addresses domestic violence
A new campaign for the Dutch Ministry of Health, Welfare and Sport highlights the importance of talking to someone if you're a victim of domestic violence.
The BBC scores with its ode to footy fandom
BBC Creative and Lisette Donkersloot produce a soaring scrapbook of football fanatics.
McDonald takes the biscuit for McVitie’s
Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.
Gamrfirst’s thrill of the chase
A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.
IKEA’s authentic everyday
Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.
Sleep Number does the maths
The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowWhoGivesACrapdeforestedtheHundredAcreWood
In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.
How Australia’s biggest brands made disability visible
A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.
How Abteen Bagheri found life in Benjamin Earl Turner's Headspace
shots speaks to Love Song's Abteen Bagheri about how his extraordinary 16mm promo for the US rapper introduced us to the music world's best animatronic buddy.
How to get banned and save the planet
When a spot exposing how Big Oil companies use influencers for greenwashing was banned on LinkedIn, the makers swiftly fashioned a smart response that was even more effective. shots spoke to the team behind the campaign – creatives Lara Baxter and Alice Goodrich– and James Turner, founder of creative collective Glimpse, about the making of Save the Planet, Unfollow a Greenwasher.
How to navigate A Longer Journey
We get under the bonnet of CrossCountry's recent campaign that took in a time-sensitive shoot, a potentially hostile crowd and a first-time actor as the agency, director and DoP take us behind the scenes of the emotive spot.
Editor Edward Line joins Uppercut
With an expansive and diverse body of work spanning commercials, music videos, comedy, and narrative films, Line joins Uppercut for US representation.
shelter.film joins JW Collective's partner roster
With years of experience shooting commercials, films and music videos in Ukraine and Georgia, shelter.film has recently opened an office in Belgium to bring their skillset more locally to Europe.
Love Song signs filmmaker Jess Kohl
Kohl’s ability to tell thought-provoking stories with a unique visual identity makes her directorial eye an invaluable asset to any campaign or creative project.
Curate Films signs Tusk
Tusk has worked with an impressive roster of high profile clients such as Google, Sony, Casetify and the Met Gala.
Havoc Content launches new music video division
Owner and Managing Director Leslie Harro of Havoc Content launches new music video division with Director Santiago Salviche as Partner.
Cabin teams with Ziegler Jakubowicz for East Coast sales
Founded in 2017, Cabin offers a boutique approach to client collaboration that has resulted in long-standing and award-winning relationships with directors, agencies, and brands.
- PinkPantheress goes on a shopping spree in Mosquito
- Aura tell us what are the odds?
- Danny Trejo and Niecy Nash Save Our Water
- Air France and TBWA Paris celebrate the airline's 90th anniversary
- Hobby goes to the chocolate factory in spot for Verkade
- Lionel Goldstein directs for Film Fest Gent
- It's a battle out there in new Lexus campaign
- Go out anyway with Columbia Sportswear
- Bizarrap stars in latest AXE campaign
- Why do football players cover their mouths with their hands when they talk?
Editor Edward Line joins Uppercut
With an expansive and diverse body of work spanning commercials, music videos, comedy, and narrative films, Line joins Uppercut for US representation.
shelter.film joins JW Collective's partner roster
With years of experience shooting commercials, films and music videos in Ukraine and Georgia, shelter.film has recently opened an office in Belgium to bring their skillset more locally to Europe.
Love Song signs filmmaker Jess Kohl
Kohl’s ability to tell thought-provoking stories with a unique visual identity makes her directorial eye an invaluable asset to any campaign or creative project.
Curate Films signs Tusk
Tusk has worked with an impressive roster of high profile clients such as Google, Sony, Casetify and the Met Gala.
Havoc Content launches new music video division
Owner and Managing Director Leslie Harro of Havoc Content launches new music video division with Director Santiago Salviche as Partner.
Cabin teams with Ziegler Jakubowicz for East Coast sales
Founded in 2017, Cabin offers a boutique approach to client collaboration that has resulted in long-standing and award-winning relationships with directors, agencies, and brands.
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The Way I See It: Siri Bunford
From the 60-second Steadicam shot on the set of The Shining which started it all, to a Super Bowl spot for Google, Knucklehead director Siri Bunford has helmed some of the most iconic ads of the past 15 years and blazed a trail for female directors in the commercials world. Whether it’s #FoodDancing or pigeon fancying, the secret to Bunford’s success is simple: finding the humanity at the heart of every story – and a ‘just keep going’ mentality.
Kate McMullen: Breaking down walls
Having started out agency side before becoming a director, Kate McMullen, a winner at this year's Young Director Award, reveals to Tim Cumming how her award-winning short film work informs her branded stories, and how, as an advertiser, her goal is to capture an audience.
Rosanna Peng bowls a perfect game against the YDA competition
Canadian director Rosanna Peng picked up a Gold in the YDA Dreampitch: Short Film category with her pitch for Bowling Bao. Here, she chats to Izzy Ashton about bowling teams from the 1980's, women taking up space in male-dominated arenas, and future projects.
On My Radar: Sam Katz
Sam Katz, Executive Producer at DOGEATDOG, professes his love for a giant IKEA shopping bag, admits that he's a salesperson's dream, and asks that you please don't request a joke when you next meet him, as he reveals what's on his creative radar.
Peer Review: Patrick Colman
From Fleabag to Pee-wee's Big Adventure, Final Cut Editor Patrick Colman talks us through a varied selection of work from the versatile creatives who inspire him, and explains why Anne V. Coates could be considered the best editor of all time.
On My Radar: Ben Tricklebank
JOJX director Ben Tricklebank talks about hunting scorpions, relying on trust, and why a certain dystopian sci-fi film, while seemingly bleak, offers a definite glimmer of hope.
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As we kick off this month's animation focus, Ric Comline, Creative Director at Blind Pig, and champion of the versatile motion designer, poses a question; are all animators are born equal? Maybe, he says. But, also, maybe not.
the Showcase
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