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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

21st Oct
The Neighbourhood Watch appreciates life’s small pleasures

The Neighbourhood Watch appreciates life’s small pleasures

The Toronto-based band launches a contemplative promo reflecting on lead singer Tristan Surman’s journey to accept his chronic illness.

21st Oct
Milk-Bone’s rom com spwoof

Milk-Bone’s rom com spwoof

A young woman meets the four-pawed man of her dreams in BBH's tongue-in-cheek faux movie trailer spot for the dog treat brand.

21st Oct
Nike asks us to Cee a life of loyalty

Nike asks us to Cee a life of loyalty

SMUGGLER director Rawtape puts together a stylish and witty film that documents the on-brand milestones of Central Cee's upbringing.

18th Oct
Crying all the way to the bank

Crying all the way to the bank

In this highly imaginative spot for Egypt’s Bank NXT, an elderly man bitterly regrets the time he’s wasted schlepping out to his bank’s branch when he could have done his finances at home with an app.

18th Oct
Kiwis need herpes

Kiwis need herpes

The New Zealand Herpes Foundation (NZHF) has teamed up with Motion Sickness, FINCH, and a host of Kiwi celebrities to create the world’s first ‘herpes destigmatisation campaign’; aiming to lower the stigma surrounding the virus and raise national pride at the same time.

18th Oct AD OF THE WEEK
BBDO LA and Getty want to unburden your buttocks

BBDO LA and Getty want to unburden your buttocks

In a witty film for the PST ART event, Andreas Nilsson directs a man whose cheeks refuse to diffuse.

18th Oct
The VA gets veterans back on track

The VA gets veterans back on track

Directed by the Fackrell Brothers, this visually stunning quartet of PSAS for The US Department of Veteran Affairs, depicts the ravages of substance abuse.

17th Oct
The best of British with Burberry

The best of British with Burberry

Olivia Colman, Little Simz, Cara Delevingne and more celebrate all things quintessentially British in rubberband.’s charmingly simple series for the fashion brand.

17th Oct
The Rec Room’s clawsome campaign

The Rec Room’s clawsome campaign

The Canadian entertainment and dining chain releases an effects-laden spot in which super-sized claws pluck victims of boredom from the humdrum into a world of play.

17th Oct
Signet and De Beers forge a modern love story

Signet and De Beers forge a modern love story

A couple’s journey to each other is compared to the formation of a natural diamond in a gorgeous and poetic short film from the jewellers and leading diamond company.

17th Oct
Bronski Beat repeats the question

Bronski Beat repeats the question

Director Matt Lambert releases a powerful short documentary that reimagines the British synth-pop band’s enduring LGBTQIA+ anthem Why?, originally released in 1984.

17th Oct
DiDi takes the needy out of being speedy

DiDi takes the needy out of being speedy

Egyptian ride-hailing service Didi shows that you don't have to rely on other cab services to get where you want to go fast.

16th Oct
Active Minds leaves a powerful message

Active Minds leaves a powerful message

Director Vincent Boehringer weaves a moving story of a young man’s declining mental health through the voicemails of his concerned friends.

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16th Oct
It’s all up in the air with adidas and FARM Rio

It’s all up in the air with adidas and FARM Rio

The sports/fashion brands celebrate 10 Years of Collaboration with a gleefully gravity-defying spot.

16th Oct
Vienna Tourism’s final destination

Vienna Tourism’s final destination

A mayfly spends her short lifespan exploring all the city has to offer in a sweet spot directed by Blinkink’s Sam Gainsborough.

Let's keep it short

A few of our favourite short films from the past few weeks.

15th Oct
EA Sports FC’s heroic return

EA Sports FC’s heroic return

Wizz directors CRCR turn football icons into superheroes in an action-packed, animated spot for the 2025 release of the sports video game.

15th Oct
Norwich FC speaks up about suicide

Norwich FC speaks up about suicide

In a powerful partnership with suicide prevention charity Samaritans, the British football club asks fans to take a minute to talk about their mental health.

15th Oct
Lu's sweet yarn with a twist

Lu's sweet yarn with a twist

The biscuit brand’s sentimental spot features a mum who hopes knitted goods will ease her absent teenage son’s homesickness, while his kid brother has another, more sugary idea.

14th Oct
Paul Kalkbrenner gets wired

Paul Kalkbrenner gets wired

In collaboration with Mother, the electronic music icon reveals an intriguing and cinematic story of two halves about a perpetually cable-tethered protagonist.

14th Oct
The Newtons Laboratory fights childhood's dark clouds

The Newtons Laboratory fights childhood's dark clouds

In a powerful spot to promote the collaboration between Piraeus Bank and the Eliza Society, a young girl is followed by a menacing presence.

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