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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

4th Nov CHRISTMAS 2024
M&S announces the Dawn of a new festive series

M&S announces the Dawn of a new festive series

MJ Delaney directs national treasure Dawn French in the dual roles of herself and the adorable Christmas Fairy in the first instalment of a six-part seasonal campaign.

4th Nov CHRISTMAS 2024
It'll be gnomey this Christmas, for ASDA

It'll be gnomey this Christmas, for ASDA

The supermarket's festive spot, from Havas London and Bryan Buckley, sees garden favourites spring into action when snow interrupts last-minute prep.

1st Nov
IKEA gets serious about sleep

IKEA gets serious about sleep

The homeware brand takes a no-nonsense approach to beating bed-time distractions in a hilarious new campaign created by Mother.

1st Nov CHRISTMAS 2024
Debenham’s seasonal sass

Debenham’s seasonal sass

A light-hearted take on the typical festive frenzy champions the online department store as the ultimate solution to ease shopping stress.

1st Nov
Private Island’s dazzling cabarAI

Private Island’s dazzling cabarAI

The mixed-media production studio releases the third in its trilogy of shorts about artificial intelligence and it’s a visually stunning rollercoaster ride exploring humanity’s next evolutionary stage – our relationship with/dominance over/submission to the bots.

1st Nov
Apple demonstrates its balletic brawn

Apple demonstrates its balletic brawn

An animated athlete performs some impressive feats of strength in TBWA\Media Arts Lab and Megaforce's heavy-lifting spot.

1st Nov CHRISTMAS 2024
Fatface’s gift that keeps on giving

Fatface’s gift that keeps on giving

A communal cardigan inspires next year’s Christmas presents in a sweet festive spot from the UK lifestyle brand.

1st Nov
Meta casts a long shadow

Meta casts a long shadow

To celebrate this week’s release of Batman: Arkham Shadow, a game developed by Camouflaj and hosted on the new Meta Quest 3S VR Headset, the tech platform has released a stunning monochrome film created by agency Alto.

1st Nov AD OF THE WEEK
Sainsbury's' phizz-whizzing, gloriumptious BFC (big friendly commercial)

Sainsbury's' phizz-whizzing, gloriumptious BFC (big friendly commercial)

The supermarket is quick off the blocks with its Christmas spot, with this year's offering from NCA and Rogue's Sam Brown bringing one of Roald Dahl's most beloved characters back to share the season.

1st Nov CHRISTMAS 2024
The Argos Xmas ad rocks up

The Argos Xmas ad rocks up

Golden Globe-winning director Michael Gracey helms the UK retailer’s festive spot with Trevor the Dinosaur performing a scaly foot-stomping T-Rex hit.

31st Oct
Scout Motor’s moving comeback

Scout Motor’s moving comeback

The rebirth of the vehicle brand’s Scout II model is brought to life through a beautiful daughter-father story in a touching spot directed by John Hillcoat.

31st Oct
A nightmare on ale street

A nightmare on ale street

Alice Bloomfield hand animates a haunting trio of spooky spots for London-based brewery Beavertown.

31st Oct
Old Spice wishes us a manly Christmas

Old Spice wishes us a manly Christmas

A young chap enters sudden adulthood due to Santa's smelly gift in this silly festive spot from Friday Creative and director Greg Bray.

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30th Oct
Power gives us the lowdown

Power gives us the lowdown

A happy customer waxes lyrical about the electrics brand’s ludicrously low prices in a fun musical spot directed by BABYBABY.

30th Oct
Sophie Ellis Bextor’s dance mom dispute

Sophie Ellis Bextor’s dance mom dispute

The promo for singer, songwriter and general pop goddess’s latest track Freedom of the Night sees her play a feisty parent determined to see her daughter win a dance gala.

Let's keep it short

A few of our favourite short films from the past few weeks.

30th Oct
How Rachel McDonald portrayed the human impact of U.S. immigration laws

How Rachel McDonald portrayed the human impact of U.S. immigration laws

With the American presidential election looming, director Rachel McDonald helms a moving short film offering a poignant perspective on families affected by immigration laws. Here, she discusses research techniques, story structure and navigating difficult themes with young actors.

30th Oct
YouTube's very own video nasty

YouTube's very own video nasty

Teaming up with creative studio Entropico, the streaming site has created The Analog Horror Project; an impressively creepy docu/mocumentary in which Spencer Lackey takes a look through some cursed tapes.

30th Oct
A white van man warning from Women’s Aid

A white van man warning from Women’s Aid

This subtle portrayal of coercive control follows the plight of a woman whose camper van trip with her new partner takes a sinister turn.

29th Oct
Lazer Viking’s rhinestone cowboy

Lazer Viking’s rhinestone cowboy

A bedazzled protagonist performs a bizarre mating ritual at a barn dance in a peculiar promo for the synth band’s new track, ICU BBY.

29th Oct
Lloyd’s generous grandad gets payback

Lloyd’s generous grandad gets payback

A smug grandpa uses the banking app’s Link Pay feature to recuperate funds after begrudgingly coughing up for everything on a family holiday.

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