The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
CANAL+ shows that it takes two to TANGO
In its latest film from BETC, directed by We Are From L.A.'s Pierre Dupaquier, the brand shows its unique bond with cinema.
TV 2 and A-Liga kick down the primetime door
Bacon director Nicolina Knapp pulls together the emotional journey behind Danish women’s football finally securing its place on nationwide TV for the first time.
Heartbreak at the Hard Luck Olympics
Artist / Director Brady Baltezore directs a moving animated tale of loss for HEX PEST's new track.
AB Vassilopoulos' festive trolly dash
The Greek supermarket chain shows that even their shopping carts go above and beyond in Gregoris Rentis' sweet spot.
Avanti highlights the risks for runaways
The rail network and children’s charity, Railway Children, have partnered on a touching film about a young girl who goes astray on her journey to school.
Nissan's stunt-filled spot relishes in not being easy
The practically shot danger-fest from Alessandro Pacciani through JOJX sees gruffly-voiced vehicles taken through their paces.
Protergia’s light entertainment
The Greek energy company releases a delightful Christmas campaign, centring on a rather brilliant idea – a creature with a longing for luminosity.
Shapxo pulls no punches for UFC
A fan is dragged into the fast-paced world of the Ultimate Fighting Championship in this relentlessly vibrant film.
Uber Eats homonym hilarity
The delivery company’s latest campaign serves up a collection of amusing vignettes offering alternative interpretations of various items available to order on its app.
Mob Links makes dreams come true
A young man imagines a world where his wildest wishes become reality in Benoit Marzouvanlian’s surreal spot for the clothing brand.
Havas decks the halls for El Corte Inglés
The Spanish department store’s striking holiday campaign celebrates the little moments that make Christmas feel magic.
ICA Banken’s mastication obfuscations
The finance brand’s playful new campaign tenuously links its food purchase scheme and discounted mortgage promotion with hilarious muddled mouthful messaging.
Alice Kunisue uses practical effects to showcase Trainline's AI toolset
Wieden+Kennedy Amsterdam and the 100% director create a series of sublimely surreal films to demonstrate The Way To Train.
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It's Grease on Earth, as John Travolta's Santa is back
The actor conflates a sleigh ride and Rydell High in his latest turn as Ol Saint Nick for Capital One from GSD&M and Bryan Buckley.
Jade joins a cult
CANADA director Billy King taps into folk horror aesthetics in an eccentrically styled promo for the pop artist’s track, Church.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Tricon homes in on the details
The rental property brand launches a series of four charming films featuring a conscientious maintenance manager who strives for perfection.
Elephant Atta says there’s no taste like home
A young woman finds comfort in familiar foods as she adjusts to life a new country in Zak Razvi’s touching spot for the atta flour brand.
Joseph Mann gives the Dutch State Lottery some luck
A grumpy neighbour sees the kindness of others in this lovely stop-fram animation from TBWA\NEBOKO, Blinkink and animation director Sam Gainsborough.
Dave Meyers wings it for Harman Kardon
Made in collaboration with JAMM Visual, the music-video director's quirky spot for the international audio brand sees humans drawn to music like moths to a flame.
1% For The Planet's cold, hard truth
In a powerful and poetic call to action from the environmental initiative, the moans of a dying glacier are preserved in a chilling vinyl record.