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The Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

17th Jul
Amazon delivers on genre

Amazon delivers on genre

A pair of spots, evoking horror and rom-com cinema and directed by MJZ's Michael Spiccia, showcase the service's rapid response to college life.

17th Jul
Niall O’Brien’s moving tribute to Talos

Niall O’Brien’s moving tribute to Talos

Sublime, slice-of-life vignettes reflect on life, friendship and grief in the director’s deeply touching music video for late musician Eoin French, aka Talos.

16th Jul
Selle Royal’s scrumptious circular saddle

Selle Royal’s scrumptious circular saddle

The cycling heritage brand launches a sweet new campaign to promote its upcycled spotty saddle reminisicent of Italian ice cream.

16th Jul
The Colonel gets tasty

The Colonel gets tasty

Dorian & Daniel's new spot for KFC shows its bearded founder throw ideas, tantrums and punches in the pursuit of his obsession.

15th Jul
Rust-Oleum nose its customers

Rust-Oleum nose its customers

Canadian agency AndSo and production company The Deli join forces on this simple yet hilariously effective spot for the brand's line of low-odour paints.

15th Jul
Jon Batiste’s most eggcellent promo

Jon Batiste’s most eggcellent promo

The multi GRAMMY- and Oscar-winning singer/songwriter releases his track Big Money, with a blistering new video directed by Parisian duo Zite & Léo.

15th Jul
Clipse’s distorted American dream

Clipse’s distorted American dream

A warped and chilling promo for the hip hop duo’s track Chains & Whips examines the tension between success and systemic oppression.

15th Jul
Apple's Mexican adventure

Apple's Mexican adventure

Apple’s newest 'Shot on iPhone' film transforms a traditional Mexican story into an epic western-meets-video game adventure.

15th Jul
Eliza McNitt taps into maternal instincts

Eliza McNitt taps into maternal instincts

In a moving short film blending live-action and AI-generated footage, the Chromista director draws from her own experiences of childbirth, motherhood and trauma.

15th Jul
ANIMATION FOCUS
How Anthony Dickenson made months of monoprints for Rival Consoles

How Anthony Dickenson made months of monoprints for Rival Consoles

To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.

14th Jul
Wolf Alice goes sofa surfing

Wolf Alice goes sofa surfing

The British alt-rock band rides through the busy streets of London on a vintage sofa in a playful promo directed by SMUGGLER’s Fiona Jane Burgess.

14th Jul
McDonald’s levels up with its side missions

McDonald’s levels up with its side missions

Leo Burnett and Elliott Power romp through retro games in this stylish spot.

14th Jul
NOWNESS spotlights sentimental objects

NOWNESS spotlights sentimental objects

A documentary-style short directed by Partizan’s Ethan & Tom spotlights eccentric characters and the stories behind their most beloved keepsakes.

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14th Jul
Greater Anglia's scenic getaways

Greater Anglia's scenic getaways

Greater Anglia has released a new campaign which aims to reframe East Anglia as the ultimate antidote to busy city life.

14th Jul
mo.co's loco promos

mo.co's loco promos

Supercell's latest title gets a trio of bonkers spots directed by Zac Ella, in which unhinged monster-hunting startup founders share their battle tips.

Let's keep it short

A few of our favourite short films from the past few weeks.

14th Jul
Alpine lights the way

Alpine lights the way

To celebrate its 70th anniversary, Alpine has unveiled a new campaign retracing the history of a brand which believes in a certain conviction; that lightness is a force.

11th Jul
Sprite feels the burn

Sprite feels the burn

A playful, fiery montage from the fizzy drink brand celebrates sadistic spice lovers who pair hot food with Sprite.

11th Jul
Are friends (and neighbours) electric?

Are friends (and neighbours) electric?

Leo UK and Škoda challenge the UK’s electric car stereotypes in this witty campaign about a judgy neighbourhood.

11th Jul
BHD shoots from the heart

BHD shoots from the heart

A father learns to play wheelchair basketball so he can teach with his son in a heartwarming campaign from the Dominican Republic based bank.

11th Jul
Ocado’s life in lists

Ocado’s life in lists

Uncommon’s campaign for the online grocer cleverly blends inventories of essential staples with more emotional tallies.

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