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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Izzy Ashton by Izzy Ashton on 18th September 2019

Fashion is one of the world’s most polluting industries. Are brands doing enough to help shift the industry from a linear to a circular economy; from fast fashion to slow? Creativebrief's Izzy Ashton finds out.

16th Sep
The ever-changing world of fashion

The ever-changing world of fashion

From famous faces interacting with CGI models, the argument over whether influencers are helping or harming fashion's creative output, and the increasingly surprising use of celebrities, Noel Bussey examines the this season's thoughts on fashion advertising.

12th Sep
Where did all the fashion advertising go?

Where did all the fashion advertising go?

CCO of MullenLowe Group London, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took control of a brand's profile.

11th Sep
Beware the danger of replacing one stereotype with another

Beware the danger of replacing one stereotype with another

Following on from last month's gender stereotype ruling by the ASA, Nicky Kemp, Managing Editor at BITE, evaluates the need to keep combating the clichés.

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How to... animate your illustrations How to... animate your illustrations
11th Sep

Howto...animateyourillustrations

Jelly founder Chris Page talks us through the process of giving your art the animated treatment.

6th Sep
How to... spot talent in the new Wild West

How to... spot talent in the new Wild West

You Are Here’s Managing Director, Jeremy Goold, argues that, while access to filmmaking for all is a good thing, it's the hunt for true directing talent - and that talent's skillset - which makes his job so interesting.

30th Aug
How to... positively influence your mental well-being with sound

How to... positively influence your mental well-being with sound

MassiveMusic's James Bargent talks us through the apps, tracks and social events that use audio to sooth your racing mind.

28th Aug
Jingles all the way: why adland’s past should be its future

Jingles all the way: why adland’s past should be its future

In this month's column, inspired by the ear-wormery of a recent commercial, Amy Kean examines the aural effectiveness of the much maligned but highly infectious advertising jingle.

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How to... listen, not hear How to... listen, not hear
28th Aug

Howto...listen,nothear

Jungle Studios’ Chris Turner on immersing listeners with binaural recordings, triggering episodic memories and how it affects the future of audio.

22nd Aug
Commission control; how promo commissioners see the music video world

Commission control; how promo commissioners see the music video world

For this month's Music & Sound special our contributing editor (and part-time commissioner), David Knight, spoke to some of his contemporaries about the state of the promo business, the role of the commissioner and the directors who are currently lighting up the music video world.

15th Aug
Vicki Maguire's disjointed world

Vicki Maguire's disjointed world

The CCO of Grey London, Vicki Maguire, is one of the headline speakers at this year's Kinsale Sharks. Her talk will focus on 'our disjointed world', and here she tells us how the world being fucked can sometimes be for the best.

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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

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shots is powered by Slate

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