the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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As the onslaught of festive ads continues [please, give our inboxes a break!], we asked Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, to give us more sideways looks at the audio choices on show.
20:20 Hindsight; let’s look on the bright side of life
It's not been a year to remember for a variety of reasons but, through it all, the advertising industry has produced some great work. Here, Greg Quinton, Chief Creative Officer at Superunion, and some of his global team, survey the ad landscape for a selection of this year's creative highlights.
2020 has highlighted the importance of having purpose
Brands unclear about their purpose or destination may struggle, says Alex Lewis, Co-Founder of Revolt. Whether it's sustainability, diversity, or mental health issues, knowing what you stand for as a business - and making sure you stand for it - is key to success.
How not to... hate your brain
In this edition of our new video series, How not to..., Amy Kean chats to Amelia-Eve Warden, the "award-winning and bullshit-smashing entrepreneur", about mental health, toxic work cultures and the crushing banality of 'head-clutcher' pictures.
How the parameters of production changed in 2020
Stephen Ledger-Lomas, Head of Production at BBH London, looks back on a tumultuous year that saw the processes for production evolve at an unparalleled rate. Here, he shares the eight things he and his team learned along the way.
The Imposter Virus, and why hurt people hurt people
If you've ever felt under-qualified, over-promoted or out of your depth, says Amy Kean, it's not you, it's them: the bullies and belittlers whose own pain compels them to spread torment like a virus. From a 15th century misogynist to an experience much closer to home, Kean examines how Imposter Syndrome isn't something you have, it's something you're given.
Cadbury takes a chance on senior storytelling
shots talks with Cadbury and their agency of record, VCCP about their Donate Your Words campaign in collaboration with Age UK, and Cadbury’s commitment to British people.
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Christmasads:themusicalview
The ad world’s unproductive obsession with TikTok
This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.
Black trans leadership is vital to the commercial world
When Daniella Carter didn’t see the kind of representation she needed, she decided to start Daniella’s Guestbook; a multi-disciplinary initiative to interview and uplift other marginalized voices in the industry.
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