Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.
From creative youth culture agency, Young Hero, this primer lays out how smaller agencies can and will step up to compete with bigger companies and why, in the long run, that’s going to be a very good thing for the ad industry.
As we come to the end of Black History Month in the US, Amani King, Creative Director at Avocados and Coconuts, explains the lessons he learned as a mixed race kid, walking the line between Black and white, and how he has applied those learnings to his life and work.
Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.
Harassed in the street, bullied in the work place and targeted by unrealistic advertising messages, women are too often at the mercy of entitled men. But there must be good guys out there; men who are supportive and generous. Amy Kean sets out to find them.
Mélanie Chevalier, CEO at Creative Culture, looks at how easy it is for brands to fail when they don't consider cultural nuances, and the success that potentially awaits if they do.
Ha’Londra Dismond, Senior Creative Strategist, the projects*, looks at how one woman exerting her vision and power through inclusive marketing led to a multi-million dollar brand.
Jon Evans, CMO at System1, argues that after the tumultuous events of 2020 and early 2021, familiarity will bring contentment for consumers, not contempt, and advertisers needs to conduct their creative marketing accordingly.