the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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While diversity has been a hot topic in 2021 Kelly Taylor, New Business & Marketing Director at Creature London, believes that more needs to be done around the industry's social make up. And with 33% of people in leadership positions being privately educated, she has a point.
The importance of being curious
It may have killed the cat but, argues Maja Radosavljević, Creative Strategist at The Frameworks, we need to embrace curiosity to unleash our creativity.
Has anybody seen Kevin? How brands can extend Christmas through social
Molly Tappin, Head of Branded Creative at Jungle Creations, says that popular characters like Aldi's Kevin the Carrot shouldn't be sidelined after Christmas and suggests that social media is a way of keeping them connecting to brands and consumers.
Where is the audience? Adapting branded content for maximum impact
With consumers' attention focussed across a maze of online platforms, and engagement with brands fundamentally altered Travis Stevens, Director and Partner at Butcher Bird Studios, examines how branded content needs to change.
Howtoturninsightsintogreatcreative
Fun, food and fantasy; the new Christmas ad rules
Jon Evans, CMO at System1, reveals what, according to the company's Test Your Ad platform, topped the Christmas advertising charts, and explains why the festive game may now have changed.
Christmas ads 2021: the musical view
Much like Santa, Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, makes his festive round, giving us his view on the audio choices (plus some choice cutting commentary) of some of this year's festive campaigns.
Is the blockbuster Christmas ad still relevant?
Christmas advertising, says Shirin Majid, Virtue's ECD, Europe, currently means tinsel, moments of magic and a tinkly, nostalgic soundtrack. But should it? She argues that the industry needs to find a new way to explore the holiday season and to engage a broader range of people.
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TheChristmasadsandwhatthey’rereallysaying
The real winners this festive ad season are the voices that pushed for change
Izzy Ashton, Brand Communications Manager at 180 Amsterdam, on how the most important people this Christmas ad season have been those who have created space for every face to be seen.
Return to Santa; is Christmas back?
Damon Collins, Founder of London agency Joint, looks at the how the fallout from the UK's Christmas - or lack of it - in 2020 might impact on this year's crop of Christmas spots, and examines what gifts advertising can give to help.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
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