the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Fashion is one of the world’s most polluting industries. Are brands doing enough to help shift the industry from a linear to a circular economy; from fast fashion to slow? Creativebrief's Izzy Ashton finds out.
The ever-changing world of fashion
From famous faces interacting with CGI models, the argument over whether influencers are helping or harming fashion's creative output, and the increasingly surprising use of celebrities, Noel Bussey examines the this season's thoughts on fashion advertising.
Where did all the fashion advertising go?
CCO of MullenLowe Group London, Jose Miguel Sokoloff, wonders how fashion advertising has altered since the twin pillars of culture and technology took control of a brand's profile.
Beware the danger of replacing one stereotype with another
Following on from last month's gender stereotype ruling by the ASA, Nicky Kemp, Managing Editor at BITE, evaluates the need to keep combating the clichés.
Howto...animateyourillustrations
How to... spot talent in the new Wild West
You Are Here’s Managing Director, Jeremy Goold, argues that, while access to filmmaking for all is a good thing, it's the hunt for true directing talent - and that talent's skillset - which makes his job so interesting.
How to... positively influence your mental well-being with sound
MassiveMusic's James Bargent talks us through the apps, tracks and social events that use audio to sooth your racing mind.
Jingles all the way: why adland’s past should be its future
In this month's column, inspired by the ear-wormery of a recent commercial, Amy Kean examines the aural effectiveness of the much maligned but highly infectious advertising jingle.
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Howto...listen,nothear
Commission control; how promo commissioners see the music video world
For this month's Music & Sound special our contributing editor (and part-time commissioner), David Knight, spoke to some of his contemporaries about the state of the promo business, the role of the commissioner and the directors who are currently lighting up the music video world.
Vicki Maguire's disjointed world
The CCO of Grey London, Vicki Maguire, is one of the headline speakers at this year's Kinsale Sharks. Her talk will focus on 'our disjointed world', and here she tells us how the world being fucked can sometimes be for the best.
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