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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Adam Fierman​ by Adam Fierman​ on 25th February 2021

Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.

25th Feb THE HEALTH FOCUS
The health of the high street

The health of the high street

With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.

24th Feb
Keeping up with the big guys

Keeping up with the big guys

From creative youth culture agency, Young Hero, this primer lays out how smaller agencies can and will step up to compete with bigger companies and why, in the long run, that’s going to be a very good thing for the ad industry.

24th Feb
The meaning in the mix

The meaning in the mix

As we come to the end of Black History Month in the US, Amani King, Creative Director at Avocados and Coconuts, explains the lessons he learned as a mixed race kid, walking the line between Black and white, and how he has applied those learnings to his life and work.

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The state of advertising in a post-Covid world The state of advertising in a post-Covid world
24th Feb

Thestateofadvertisinginapost-Covidworld

Chris Christodoulou, CEO of Saddington Baynes, looks at how the last 12 months have impacted the industry, from the wider adoption of digital production, the growth of discerning online consumers and the need for brand authenticity.

22nd Feb THE HEALTH FOCUS
How 2020 changed health advertising

How 2020 changed health advertising

Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.

22nd Feb CULTURE CORNER
“Run faster, girls!”; Where are the good guys, and why aren’t they helping us?

“Run faster, girls!”; Where are the good guys, and why aren’t they helping us?

Harassed in the street, bullied in the work place and targeted by unrealistic advertising messages, women are too often at the mercy of entitled men. But there must be good guys out there; men who are supportive and generous. Amy Kean sets out to find them.

19th Feb
How brands can navigate uncharted markets in 2021

How brands can navigate uncharted markets in 2021

Mélanie Chevalier, CEO at Creative Culture, looks at how easy it is for brands to fail when they don't consider cultural nuances, and the success that potentially awaits if they do.

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Eve's bedtime stories Eve's bedtime stories
15th Feb THE HEALTH FOCUS

Eve'sbedtimestories

Reawakening the TV test card, Eve Sleep’s Switch Off promotion reminds us of those snoozy days when screens would cease and slumber would start. Andrew Gibson, Chief Strategy Officer of Creature London, the campaign’s creator, tells Carol Cooper about the brand’s mission to snuggle down deep into sleep wellness marketing.

12th Feb THE HEALTH FOCUS
How Rihanna’s crusade for inclusivity changed the game forever

How Rihanna’s crusade for inclusivity changed the game forever

Ha’Londra Dismond, Senior Creative Strategist, the projects*, looks at how one woman exerting her vision and power through inclusive marketing led to a multi-million dollar brand.

12th Feb
How can advertisers strike the right note in 2021?

How can advertisers strike the right note in 2021?

Jon Evans, CMO at System1, argues that after the tumultuous events of 2020 and early 2021, familiarity will bring contentment for consumers, not contempt, and advertisers needs to conduct their creative marketing accordingly.

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