Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
What might the release of this year's crop of Christmas ads tell us about the world we're living in? From being sad and lonely to having doubts about the economic engine of capitalism, The Moon Unit examines some festive fears.
With the majority of Christmas ads now on our screens, Merman director Vaughan Arnell, who's no stranger to Christmas ads himself, highlights some of the hits of the season, as he relays his Christmas commercial countdown.
Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, brings us his annual, acerbic view on the audio choices in a handful of this year's festive campaigns.
Seasonal affective disorder might hit hard, but seasonal marketing can hit even harder if it's done right, says Son Pham, Senior Campaign Executive at Manifest London.
With so many things to take seriously, Matt Hopkinson, Head of Creative at INITIALS CX, says that advertising need not be one of them. So, he asks the industry; why so serious?
Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.
We navigated a pandemic over the past two years but now, with political turmoil and the cost of living crisis, what do the festive commercials have in store for UK consumers in 2022? We hear from a selection of agency heads who give us their insight into what Christmas will bring this year.
In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.