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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Anthony Santa by Anthony Santa on 24th April 2024

From superfans, to user generated content and a new wave of technological advances, Anthony Santa, Head of Sports & Entertainment at Diamond View, looks at the ways in which brands can push themselves over the creative finishing line as a summer of sport approaches.

23rd Apr FUTURE FOCUS
The future of adland’s workforce

The future of adland’s workforce

Jon Williams, founder of Liberty Guild suggests how industry working is changing, and needs to keep on changing – with better use of freelancers, AI-powered briefs and the selling of ideas not hours.

23rd Apr FUTURE FOCUS
Who will make the ads of the future... and will it even matter?

Who will make the ads of the future... and will it even matter?

Comparing the glamorous adland of yesteryears with today’s ever-evolving landscape of AI, automation, ad-blockers and influencers, Christian Perrins, Strategy Director, Waste Creative, wonders what kind of industry young people will inherit, and whether they will want to be a part of it.

22nd Apr FUTURE FOCUS
Don't underestimate the influence of influencers

Don't underestimate the influence of influencers

While influencer marketing isn't new, its magnetic effect will have a sizeable impact on the future of advertising, says Ellie Hooper, Head of Client at The Goat Agency, especially if brands afford it the same level of respect as other channels.

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Beyond the field of play: standing out in a year of sporting spectaculars Beyond the field of play: standing out in a year of sporting spectaculars
19th Apr

Beyondthefieldofplay:standingoutinayearofsportingspectaculars

With a summer of sport on the horizon, brands can get their message in front of millions of watching fans. But, says Sarah Parkes, Chief Sales and Marketing Officer at Talon, to secure a podium finish takes more than just turning up on the day.

18th Apr FUTURE FOCUS
Get ahead of the game: Grand Theft Auto VI and the future of content creation

Get ahead of the game: Grand Theft Auto VI and the future of content creation

With its trailer alone amassing 184 million views, GTAVI is set to make a seismic impact in the gaming world and beyond. Delving into Rockstar Games' acquisition of immersive roleplaying realms, Seamus Masterson, ECD at Maverick Media, forecasts a shift towards in-game content creation, and offers advice for agencies keen to play in this digital space.

18th Apr FUTURE FOCUS
Can authenticity shape the future of advertising?

Can authenticity shape the future of advertising?

Honor Society directors Cary & Jon share their strategies for giving audiences meaningful connections to the messages they consume.

11th Apr FUTURE FOCUS
Does AI mean all change?

Does AI mean all change?

Tim Cumming talks to a range of industry figures about how 'Artificial Intelligence' is impacting their work, their inspiration, their brands, their teams, and what it means for the future of advertising and human creativity itself.

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Recycled advertising: good for the creative planet? Recycled advertising: good for the creative planet?
11th Apr FUTURE FOCUS

Recycledadvertising:goodforthecreativeplanet?

What if the future were actually the past? What if new, creative ideas were rebuilt from old, established campaigns? Well, as Freelance CD and Co-Founder of Behind the Billboard, Hugh Todd, explains, that future already exists, and has done for some time.

8th Apr FUTURE FOCUS
The future of advertising is entertainment

The future of advertising is entertainment

Otis Bell, CEO of global production company OB42, explains how making content audiences want to watch is essential for ongoing engagement, and how building talent through different forms can only benefit the industry.

4th Apr FUTURE FOCUS
Why brand-funded programming is the future of TV entertainment

Why brand-funded programming is the future of TV entertainment

With traditional TV advertising in a slump, the 'normal' way for brands to interact with television audiences is changing. Claire Prince, Head of Branded Entertainment at EssenceMediacom, says this creates an opportunity for brands to both support the TV industry and redefine their relationship with broadcasters.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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