Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.
With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.
When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.
Working on television sets, Andrew Sloane gets a new problem hand-delivered every hour, but creating an immersive, site-specific, multi-shot set that also supported local businesses in the Inglewood neighborhood of LA was a challenge on a whole new scale.
From InstaQuest, a streaming series crafted with advertising production values and a cast of Instagram personalities, comes a new way of utilizing Twitch through virtual reality...or augmented reality, or maybe mixed reality.
Rick Frier, Founder & Creative Director at Fresh Cut, looks at the way some brands have embraced sport's recent lockdown restrictions to embed themselves within a team's rituals and traditions.
After recently launching a sports nutrition bar, Cat Tyler and Steve Howell, Co-founder of Home Run and Creative Partner at Dark Horses respectively, chew over the reasons why more agencies don't branch out.