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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Linda Codega by Linda Codega on 8th September 2020

As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.

3rd Sep
When it comes to isolation, it's create or hate

When it comes to isolation, it's create or hate

Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.

2nd Sep
How creativity can combat waste

How creativity can combat waste

With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.

27th Aug
Give me some f*cking credit; should petty creative thieves be punished?

Give me some f*cking credit; should petty creative thieves be punished?

When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.

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Why tech and creativity go hand in hand Why tech and creativity go hand in hand
27th Aug

Whytechandcreativitygohandinhand

Speed, reliability and a growing capacity to move the creative dial, Becky McOwen-Banks, ECD at VaynerMedia London, believes you'd be foolish not to put your faith in artificial intelligence.

26th Aug
Fever Twitch: Speaking the local-global language of eSports

Fever Twitch: Speaking the local-global language of eSports

With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.

25th Aug
Bringing the block (and Black businesses) to real-life

Bringing the block (and Black businesses) to real-life

Working on television sets, Andrew Sloane gets a new problem hand-delivered every hour, but creating an immersive, site-specific, multi-shot set that also supported local businesses in the Inglewood neighborhood of LA was a challenge on a whole new scale.

21st Aug
What makes Twitch streaming the next marketing frontier?

What makes Twitch streaming the next marketing frontier?

From InstaQuest, a streaming series crafted with advertising production values and a cast of Instagram personalities, comes a new way of utilizing Twitch through virtual reality...or augmented reality, or maybe mixed reality.

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The Covid Culture Factor: evolving pandemic messaging with a cultural framework The Covid Culture Factor: evolving pandemic messaging with a cultural framework
21st Aug

TheCovidCultureFactor:evolvingpandemicmessagingwithaculturalframework

Dr Rodney Collins, SVP, Director Europe & UK at McCann Worldgroup Truth Central, presents a structure for brands and organisations in a time of protracted adaptation with sights for long-term recovery.

18th Aug
How to... deliver strong emotions to a sporting world in flux

How to... deliver strong emotions to a sporting world in flux

Rick Frier, Founder & Creative Director at Fresh Cut, looks at the way some brands have embraced sport's recent lockdown restrictions to embed themselves within a team's rituals and traditions.

14th Aug
Why more agencies should launch their own products

Why more agencies should launch their own products

After recently launching a sports nutrition bar, Cat Tyler and Steve Howell, Co-founder of Home Run and Creative Partner at Dark Horses respectively, chew over the reasons why more agencies don't branch out.

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