the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Adam Fierman, creative director at Zerotrillion, has spent the last two years creating campaigns for cannabis brands. In this piece he looks at advertising in the weeds, exploring the benefits found in creative confinement and other lessons we can learn from brands operating in a confined space.
The health of the high street
With Topshop and Debenhams the latest in a long line of the UK's household names closing the doors to their bricks-and-mortar stores, Selena Schleh investigates whether it’s a terminal diagnosis for the high street, or if brands can find a cure.
Keeping up with the big guys
From creative youth culture agency, Young Hero, this primer lays out how smaller agencies can and will step up to compete with bigger companies and why, in the long run, that’s going to be a very good thing for the ad industry.
The meaning in the mix
As we come to the end of Black History Month in the US, Amani King, Creative Director at Avocados and Coconuts, explains the lessons he learned as a mixed race kid, walking the line between Black and white, and how he has applied those learnings to his life and work.
How 2020 changed health advertising
Augé Reichenberg, Chief Creative Officer, VMLY&R Health explains the Fauci Effect on health advertising and how customers are driving the future of healthcare, not clients.
“Run faster, girls!”; Where are the good guys, and why aren’t they helping us?
Harassed in the street, bullied in the work place and targeted by unrealistic advertising messages, women are too often at the mercy of entitled men. But there must be good guys out there; men who are supportive and generous. Amy Kean sets out to find them.
How brands can navigate uncharted markets in 2021
Mélanie Chevalier, CEO at Creative Culture, looks at how easy it is for brands to fail when they don't consider cultural nuances, and the success that potentially awaits if they do.
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How Rihanna’s crusade for inclusivity changed the game forever
Ha’Londra Dismond, Senior Creative Strategist, the projects*, looks at how one woman exerting her vision and power through inclusive marketing led to a multi-million dollar brand.
How can advertisers strike the right note in 2021?
Jon Evans, CMO at System1, argues that after the tumultuous events of 2020 and early 2021, familiarity will bring contentment for consumers, not contempt, and advertisers needs to conduct their creative marketing accordingly.
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