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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

DeWayne McMurry by DeWayne McMurry on 5th June 2020

From the desktop of DeWayne McMurry, Digital Content and Production Coordinator for Cut+Run LA, is a letter of hurt, hope, and power, that looks to the future and contextualizes the current moment for the advertising industry.

5th Jun
Is anyone even listening? How advertising needs to prick up its ears

Is anyone even listening? How advertising needs to prick up its ears

As we ease out of a corona-induced lockdown, Ollie Scott, Founder of Unknown, wonders whether advertising can change in its hard-set ways? Whether the industry can evolve to be more of some things, and less of others.

4th Jun
YDA winner on Changing the World

YDA winner on Changing the World

The Gold winner of the Changing the World Frame by Frame category at 2019's Young Director Award, Paul Nevison, talks to this year's YDA jury Chairman about his work, his win and the impact of the YDA.

4th Jun
Feeling depressed? Have a bagel (and other weak attempts at creating company culture)

Feeling depressed? Have a bagel (and other weak attempts at creating company culture)

Free snacks and unlimited coffee does not a happy organisation make. Having seen first hand the toxic nature of some companies' so-called culture, and the debilitating effects of shameful contracts, Amy Kean states that the industry needs to be far more accountable for the mental well-being of its employees.

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Gorilla tactics: The evolution of branded entertainment Gorilla tactics: The evolution of branded entertainment
4th Jun BRANDED ENTERTAINMENT FOCUS

Gorillatactics:Theevolutionofbrandedentertainment

From drumming up good business for Cadbury Dairy Milk to the genius of Lord and Miller’s The Lego Movie, branded entertainment has come a long way since P&G put the ‘soap’ in ‘soap opera’, as Rich Johnson reports.

3rd Jun
Epictetus on advertising: a Stoic approach to breaking in while locked down

Epictetus on advertising: a Stoic approach to breaking in while locked down

Elliott Starr, Senior Copywriter and Chief Talent Hunter at 20something, explains that if you want a job in the industry formerly known as advertising, all is not lost. The old teachings of Greek philosopher Epictetus can be a new way to succeed in a post-Corona world.

2nd Jun
How brands can use their clout to save a lost generation of creators

How brands can use their clout to save a lost generation of creators

Alex Wilson, Head of Content at Amplify, worries that a generation of creators might suffer due to the coronavirus pandemic and argues that it's possible for brands to help foster a new wave of cultural energy and creativity.

29th May ANIMATION FOCUS
Red lights, coffeeshops and boutique animation

Red lights, coffeeshops and boutique animation

Will Jeffers, Head of Visual Effects at Ambassadors, talks us through the growing effects and animation scene in Amsterdam

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Innovation is the only way to leverage the greatest consumer behaviour change of our lifetime Innovation is the only way to leverage the greatest consumer behaviour change of our lifetime
29th May

Innovationistheonlywaytoleveragethegreatestconsumerbehaviourchangeofourlifetime

Andrew Dimitriou, CEO EMEA at VMLY&R, argues that embracing innovation is the only way for brands to approach a post-Covid consumer market.

29th May ANIMATION FOCUS
Calabash: The life of a boutique animation studio

Calabash: The life of a boutique animation studio

As part of our animation focus this month we spoke with Calabash Animation Co-Owner/Executive Producer Sean Henry about the studio’s history, creative highlights and looks ahead to the future of animation.

28th May
YDA chats with Oscar-nominated former winner

YDA chats with Oscar-nominated former winner

This year's Jury Chairman at the Young Director Award, Karim Bartoletti, speaks to the 2018 winner of the YDA's Special Jury Prize, Vincent Lambe, whose short film was Oscar-nominated in 2019.

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