Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
It's not been a year to remember for a variety of reasons but, through it all, the advertising industry has produced some great work. Here, Greg Quinton, Chief Creative Officer at Superunion, and some of his global team, survey the ad landscape for a selection of this year's creative highlights.
Brands unclear about their purpose or destination may struggle, says Alex Lewis, Co-Founder of Revolt. Whether it's sustainability, diversity, or mental health issues, knowing what you stand for as a business - and making sure you stand for it - is key to success.
In this edition of our new video series, How not to..., Amy Kean chats to Amelia-Eve Warden, the "award-winning and bullshit-smashing entrepreneur", about mental health, toxic work cultures and the crushing banality of 'head-clutcher' pictures.
Stephen Ledger-Lomas, Head of Production at BBH London, looks back on a tumultuous year that saw the processes for production evolve at an unparalleled rate. Here, he shares the eight things he and his team learned along the way.
If you've ever felt under-qualified, over-promoted or out of your depth, says Amy Kean, it's not you, it's them: the bullies and belittlers whose own pain compels them to spread torment like a virus. From a 15th century misogynist to an experience much closer to home, Kean examines how Imposter Syndrome isn't something you have, it's something you're given.
shots talks with Cadbury and their agency of record, VCCP about their Donate Your Words campaign in collaboration with Age UK, and Cadbury’s commitment to British people.
This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.
When Daniella Carter didn’t see the kind of representation she needed, she decided to start Daniella’s Guestbook; a multi-disciplinary initiative to interview and uplift other marginalized voices in the industry.