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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Nick Blenkarne by Nick Blenkarne on 13th December 2023

Nick Blenkarne, Head of Creative Strategy at Imagination, delivers four big learnings for brands that are rooted in the behavioural science of sports fandom.

30th Nov CHRISTMAS 2023
Christmas ads 2023: the musical view, part two

Christmas ads 2023: the musical view, part two

DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.

28th Nov CHRISTMAS 2023
Sleighing stereotypes: unwrapping outdated gender roles in Xmas ads

Sleighing stereotypes: unwrapping outdated gender roles in Xmas ads

With brands blindly recycling the trope of the ever-smiling, present-buying, home-making, cookie-baking and card-writing mum, Sara Jones, Business Director & Co-founder of design agency Free The Birds, explains how all she wants for Christmas is advertising that accurately portrays the roles and priorities of modern women.

24th Nov
Five lessons for brands from YouTube creators

Five lessons for brands from YouTube creators

From consistency and professionalism, to personality and perseverance, Alex Moulton, Chief Creative Officer at Trollbäck+Company, examines some of the cornerstones of successful YouTube channels to determine how brands can elevate their online presence.

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Christmas ads: where are the ideas? Christmas ads: where are the ideas?
24th Nov CHRISTMAS 2023

Christmasads:wherearetheideas?

When the time comes to unwrap the festive filmic treats bestowed upon us each year by brands we are, too often, receiving gifts we've already been given. At least, that's the view of The Moon Unit, who believe brands are 'rifling through the same box of tricks'.

20th Nov
Auras and ouroboroses: AI as a creative tool

Auras and ouroboroses: AI as a creative tool

Filmmaker Paul Trillo explores how AI has transformed creative decision making, wonders if human and robot brains are at all similar in their processes and considers the risks of an AI echo chamber.

17th Nov CHRISTMAS 2023
Christmas ads 2023: the musical view

Christmas ads 2023: the musical view

DLMDD co-founder Sascha Darroch-Davies give us another cutting view on the audio choices of this year's festive offerings.

13th Nov CHRISTMAS 2023
What can Christmas films teach us about festive advertising?

What can Christmas films teach us about festive advertising?

From Home Alone to It's a Wonderful Life, Christmas movies can teach brands a lot about how to approach their festive commercials, says Kathryn Jacob, CEO at Pearl & Dean.

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Christmas advertising? Let me tell you a story... Christmas advertising? Let me tell you a story...
13th Nov CHRISTMAS 2023

Christmasadvertising?Letmetellyouastory...

Arts & Sciences director Sean Meehan on how brands are missing a trick if they don't treat audiences with intelligence and embrace not just emotion, but true storytelling.

6th Nov CHRISTMAS 2023
A voice is for life, not just for Christmas

A voice is for life, not just for Christmas

When a brand is so focussed on its festive VO, what happens to its voice for the other 11 months of the year? asks Kim Aspeling, Creative Account Director at MassiveMusic. ‘Tis the season to find your voice.

31st Oct ANIMATION FOCUS
An animator's guide to the best CGI characters

An animator's guide to the best CGI characters

shots spoke to a select posse of animation pros and asked them to choose their all-time favourite adland animated figures – resulting in a fascinating collection, ranging from romantic root veg, to potty peperami sticks and walking pylons.

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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

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shots is powered by Slate

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