the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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As a school teacher and Executive Producer for Minimal Productions, John Condne has a lot on his plate. Here, he shares some insights about working with kids just before High School semester starts back up.
When it comes to isolation, it's create or hate
Greg Quinton, Chief Creative Officer at WPP global brand agency Superunion and co-author of A Smile in The Mind, examines how the recent months of isolation were endured, enlivened and enriched due to the human need to create.
How creativity can combat waste
With Covid-19 instigating a new way of living and turbo-charging our current way of shopping, Jenn Szekely, the Managing Partner USA at Coley Porter Bell, examines how clever package design can help stop us drowning in waste.
Give me some f*cking credit; should petty creative thieves be punished?
When does inspiration become outright theft? Why do some people think it's ok to spin your idea as their own? This month Amy Kean examines advertising's fine line between inspiration and appropriation.
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Fever Twitch: Speaking the local-global language of eSports
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.
Bringing the block (and Black businesses) to real-life
Working on television sets, Andrew Sloane gets a new problem hand-delivered every hour, but creating an immersive, site-specific, multi-shot set that also supported local businesses in the Inglewood neighborhood of LA was a challenge on a whole new scale.
What makes Twitch streaming the next marketing frontier?
From InstaQuest, a streaming series crafted with advertising production values and a cast of Instagram personalities, comes a new way of utilizing Twitch through virtual reality...or augmented reality, or maybe mixed reality.
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How to... deliver strong emotions to a sporting world in flux
Rick Frier, Founder & Creative Director at Fresh Cut, looks at the way some brands have embraced sport's recent lockdown restrictions to embed themselves within a team's rituals and traditions.
Why more agencies should launch their own products
After recently launching a sports nutrition bar, Cat Tyler and Steve Howell, Co-founder of Home Run and Creative Partner at Dark Horses respectively, chew over the reasons why more agencies don't branch out.
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