Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
DLMDD co-founder Sascha Darroch-Davies gives another sideways look at the musical picks of this year's Christmas crop.
With brands blindly recycling the trope of the ever-smiling, present-buying, home-making, cookie-baking and card-writing mum, Sara Jones, Business Director & Co-founder of design agency Free The Birds, explains how all she wants for Christmas is advertising that accurately portrays the roles and priorities of modern women.
From consistency and professionalism, to personality and perseverance, Alex Moulton, Chief Creative Officer at Trollbäck+Company, examines some of the cornerstones of successful YouTube channels to determine how brands can elevate their online presence.
Filmmaker Paul Trillo explores how AI has transformed creative decision making, wonders if human and robot brains are at all similar in their processes and considers the risks of an AI echo chamber.
DLMDD co-founder Sascha Darroch-Davies give us another cutting view on the audio choices of this year's festive offerings.
From Home Alone to It's a Wonderful Life, Christmas movies can teach brands a lot about how to approach their festive commercials, says Kathryn Jacob, CEO at Pearl & Dean.
When a brand is so focussed on its festive VO, what happens to its voice for the other 11 months of the year? asks Kim Aspeling, Creative Account Director at MassiveMusic. ‘Tis the season to find your voice.
shots spoke to a select posse of animation pros and asked them to choose their all-time favourite adland animated figures – resulting in a fascinating collection, ranging from romantic root veg, to potty peperami sticks and walking pylons.