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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Sascha Darroch-Davies by Sascha Darroch-Davies on 4th December 2020

As the onslaught of festive ads continues [please, give our inboxes a break!], we asked Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, to give us more sideways looks at the audio choices on show.

3rd Dec
20:20 Hindsight; let’s look on the bright side of life

20:20 Hindsight; let’s look on the bright side of life

It's not been a year to remember for a variety of reasons but, through it all, the advertising industry has produced some great work. Here, Greg Quinton, Chief Creative Officer at Superunion, and some of his global team, survey the ad landscape for a selection of this year's creative highlights.

2nd Dec
2020 has highlighted the importance of having purpose

2020 has highlighted the importance of having purpose

Brands unclear about their purpose or destination may struggle, says Alex Lewis, Co-Founder of Revolt. Whether it's sustainability, diversity, or mental health issues, knowing what you stand for as a business - and making sure you stand for it - is key to success.

1st Dec CULTURE CORNER
How not to... hate your brain

How not to... hate your brain

In this edition of our new video series, How not to..., Amy Kean chats to Amelia-Eve Warden, the "award-winning and bullshit-smashing entrepreneur", about mental health, toxic work cultures and the crushing banality of 'head-clutcher' pictures.

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Why working from home has boosted creativity Why working from home has boosted creativity
30th Nov

Whyworkingfromhomehasboostedcreativity

As the UK comes to the end of another enforced lockdown, Simon Brown, Digital Creative Director at Leagas Delaney, thinks that the extra time many of us have gained has been put to creative use.

27th Nov
How the parameters of production changed in 2020

How the parameters of production changed in 2020

Stephen Ledger-Lomas, Head of Production at BBH London, looks back on a tumultuous year that saw the processes for production evolve at an unparalleled rate. Here, he shares the eight things he and his team learned along the way.

26th Nov CULTURE CORNER
The Imposter Virus, and why hurt people hurt people

The Imposter Virus, and why hurt people hurt people

If you've ever felt under-qualified, over-promoted or out of your depth, says Amy Kean, it's not you, it's them: the bullies and belittlers whose own pain compels them to spread torment like a virus. From a 15th century misogynist to an experience much closer to home, Kean examines how Imposter Syndrome isn't something you have, it's something you're given.

20th Nov
Cadbury takes a chance on senior storytelling

Cadbury takes a chance on senior storytelling

shots talks with Cadbury and their agency of record, VCCP about their Donate Your Words campaign in collaboration with Age UK, and Cadbury’s commitment to British people.

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Christmas ads: the musical view Christmas ads: the musical view
18th Nov CHRISTMAS 2020

Christmasads:themusicalview

Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, gives us his witty view on the audio choices from some of this year's festive campaigns.

18th Nov CULTURE CORNER
The ad world’s unproductive obsession with TikTok

The ad world’s unproductive obsession with TikTok

This month, in Amy Kean's ongoing series about culture within advertising, she examines the industry's obsession with - but lack of understanding about - TikTok. “It’s like Reddit or Mumsnet, but with fewer nazis and mums,” says one junior creative who thinks agencies are missing a social media trick.

13th Nov
Black trans leadership is vital to the commercial world

Black trans leadership is vital to the commercial world

When Daniella Carter didn’t see the kind of representation she needed, she decided to start Daniella’s Guestbook; a multi-disciplinary initiative to interview and uplift other marginalized voices in the industry.

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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

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