the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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What is web3? Ed Pescetto, Technical Director at Superunion, says it's essentially blockchain, and explains how the technology needs to rebrand itself for both our and its own benefit.
What do this year’s Christmas ads tell us about society?
What might the release of this year's crop of Christmas ads tell us about the world we're living in? From being sad and lonely to having doubts about the economic engine of capitalism, The Moon Unit examines some festive fears.
Vaughan Arnell covers Christmas
With the majority of Christmas ads now on our screens, Merman director Vaughan Arnell, who's no stranger to Christmas ads himself, highlights some of the hits of the season, as he relays his Christmas commercial countdown.
Christmas ads 2022: the musical view
Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, brings us his annual, acerbic view on the audio choices in a handful of this year's festive campaigns.
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'Tis the season for brands to avoid being cynical with seasonal marketing
Seasonal affective disorder might hit hard, but seasonal marketing can hit even harder if it's done right, says Son Pham, Senior Campaign Executive at Manifest London.
No laughing matter; why brands should embrace humour in tricky times
With so many things to take seriously, Matt Hopkinson, Head of Creative at INITIALS CX, says that advertising need not be one of them. So, he asks the industry; why so serious?
How Covid made space for more kindness in the industry
Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.
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LifeandworkpostCovid–productionandpost
What will the UK's Christmas ads bring this year?
We navigated a pandemic over the past two years but now, with political turmoil and the cost of living crisis, what do the festive commercials have in store for UK consumers in 2022? We hear from a selection of agency heads who give us their insight into what Christmas will bring this year.
Life and work post Covid – agencies
In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More