Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
As we kick off this month's special Tech Focus, James Draper, CEO of specialist gaming agency, Bidstack, looks at the ways in which in-game advertising could achieve higher scores.
Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of long-term branding. Here, he argues that brands need to build for more than just Christmas.
For our Automotive Focus (and neatly leading-in to next month's Tech issue) Marti Romances, CD and Co-Founder of Territory Studio in San Francisco, discusses the future technologies and interfaces that will eventually make the car of the future, and how designing for science fiction features films could inform it.
The co-chairwomen of the British Arrows discuss their experience so far of heading up the prestigious British event, and reveal some of the plans for how the Arrows will evolve.
Nearly 20 years ago a car campaign changed the playing field not just for the automotive sector but for advertising as a whole. Joel Meadows revisits BMW's The Hire to examine the tread marks it has left on the industry.
With the landscape changing for the automotive industry, how are car brands using creative technology to entice potential customers? Saddington Baynes' Chris Christodoulou explains...
Big Buoy MD, Colin Sumsion, discusses why good VFX should go mostly unseen when it comes to viral car ads.
Mark Lindley, ECD at Spark44 Birmingham, has been involved in every Land Rover and Range Rover model launch for the last 15 years. He tells us how to get through shooting in some of the most inhospitable locations on earth, and how he survived falling through the ice!