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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Ed Pescetto by Ed Pescetto on 25th November 2022

What is web3? Ed Pescetto, Technical Director at Superunion, says it's essentially blockchain, and explains how the technology needs to rebrand itself for both our and its own benefit.

23rd Nov CHRISTMAS 2022
What do this year’s Christmas ads tell us about society?

What do this year’s Christmas ads tell us about society?

What might the release of this year's crop of Christmas ads tell us about the world we're living in? From being sad and lonely to having doubts about the economic engine of capitalism, The Moon Unit examines some festive fears.

21st Nov CHRISTMAS 2022
Vaughan Arnell covers Christmas

Vaughan Arnell covers Christmas

With the majority of Christmas ads now on our screens, Merman director Vaughan Arnell, who's no stranger to Christmas ads himself, highlights some of the hits of the season, as he relays his Christmas commercial countdown.

18th Nov CHRISTMAS 2022
Christmas ads 2022: the musical view

Christmas ads 2022: the musical view

Sascha Darroch-Davies, co-founder of specialist sonic branding agency DLMDD, brings us his annual, acerbic view on the audio choices in a handful of this year's festive campaigns.

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shots Fired with... Vicky Quinn Fraser shots Fired with... Vicky Quinn Fraser
15th Nov

shotsFiredwith...VickyQuinnFraser

shots' Culture Editor chats with book coach Vicky Quinn Fraser, who gets fired up about the state of the publishing industry.

10th Nov CHRISTMAS 2022
'Tis the season for brands to avoid being cynical with seasonal marketing

'Tis the season for brands to avoid being cynical with seasonal marketing

Seasonal affective disorder might hit hard, but seasonal marketing can hit even harder if it's done right, says Son Pham, Senior Campaign Executive at Manifest London.

7th Nov
No laughing matter; why brands should embrace humour in tricky times

No laughing matter; why brands should embrace humour in tricky times

With so many things to take seriously, Matt Hopkinson, Head of Creative at INITIALS CX, says that advertising need not be one of them. So, he asks the industry; why so serious?

31st Oct ADVERTISING POST-COVID
How Covid made space for more kindness in the industry

How Covid made space for more kindness in the industry

Kristen Bedard-Johnson, EP at Sanctuary Content, tells us how the pandemic saw off some of the bullishness that has plagued the industry.

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Life and work post Covid – production and post Life and work post Covid – production and post
27th Oct ADVERTISING POST-COVID

LifeandworkpostCovidproductionandpost

In the second of shots’ reflections on how the pandemic has impacted advertising, Tim Cumming talks to a range of industry figures about how Covid innovations have ushered in new ways of thinking – blurring the lines between production and post, and pushing many beyond their comfort zones, towards new creative solutions.

26th Oct CHRISTMAS 2022
What will the UK's Christmas ads bring this year?

What will the UK's Christmas ads bring this year?

We navigated a pandemic over the past two years but now, with political turmoil and the cost of living crisis, what do the festive commercials have in store for UK consumers in 2022? We hear from a selection of agency heads who give us their insight into what Christmas will bring this year.

25th Oct ADVERTISING POST-COVID
Life and work post Covid – agencies

Life and work post Covid – agencies

In the first of two explorations of how the pandemic has affected the industry, Tim Cumming talks to agency heads and creatives about how changes wrought by Covid are re shaping and changing the way work is made and received, and how it has impacted the contract between brands, creatives and consumers.

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shots is powered by Slate

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