the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Willie Torres, head of CG at Smoke & Mirrors Amsterdam, talks us through how technology is allowing for ever-tastier treats to be conjured on-screen.
A tabletop director gives us a taste of filming food
Tabletop director James Lovick, who's been an integral part of Kenwood's newest recipe campaign, answers some of our questions about the niche and technically demanding craft of food film.
Why the Arrows jury chairs are aiming high
With the announcement today of the British Arrows 2020 shortlists, we speak to the two jury chairs, Matthew Fone and Hollie Walker, about their experiences in the hot seat and why the industry should be proud of the work it produces.
Heartstrings, babies and sexiness (or How to win at the Super Bowl)
Nathan Frank, Head of Brand Development at Interesting Development, examines the tactics used by brands at this year's Super Bowl and wonders if baby brand mascots will be the all-encompassing future.
SuperBowlTopFive:Jean-FrancoisSacco
Why the four-day week is not enough
In the face of a fundamental shift in attitudes to work, Nicola Kemp, Managing Editor for Creativebrief’s BITE, asks whether the creative industries need to work harder at embracing a different approach.
BUG: An oral history
With the BFI's regular celebration of pop promos entering its 13th year, we speak to its creators (David Knight, Louise Stevens, Phil Tidy and Adam Buxton) about playing host to some of the greatest music video directors and films of the past decade.
What does it mean for a music video to go viral?
Doomsday founder and Music Video EC, Danielle Hinde, takes a look back at some of the music video moments that blew up the internet... and why it happened.
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WhytheSuperBowlisagamechanger
MPC at 50: Their favourite music videos
In celebration of the company's half-century, we spoke to the teams behind some of their most defining pop promo moments.
Amy Kean’s nine advertising predictions for 2020
From the commodification of outrage to a certain social media company finally taking over the world, and from crazy collaborations to the rise of 'wokevertising', Amy Kean list the nine things that 2020 will herald.
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