Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
The 2024 Academy Awards recognised some of Britain's creative filmmaking talent. Laura Graham, Managing Director at Collective Studios, celebrates their success and reveals how her favourite Oscars film could also be a lesson for advertising.
The ASA's ban of FKA twigs' Calvin Klein campaign, because it objectified her as "sex object", was criticised by the singer and by others who noted that The Bear's Jeremy Allen White escaped regulation for a far saucier ad. Kirsty Hathaway, ECD at JOAN, comments on this reversal and wonders if International Women’s Day played a part.
The world of branded content encompasses everything from Love Island to TikTok influencers via Netflix docos, product demos and YouTube shorts. Tim Cumming talks to a range of industry creatives refreshing the concept of content.
Brand stories can be an effective tool for increasing audience engagement, and with a recent rise in online video consumption, there's never been a better way to weave your yarn. From content personalisation to creative collaboration, Dimitri Kyprianou, Group Managing Director of Go Inspire and Max Heineman, CEO and Co-Founder of Toldright, share strategies for hitting the storytelling sweet spot.
Encouraging disputes in the editing room might seem risky, but respectful creative debates play a crucial role in the filmmaking process. Drawing from his own experiences of cutting delicate topics, Absolute Editor Ollie Burn emphasises the transformative power of collaborative editorial decisions on short films, advocating for a clear purpose and commitment to storytelling integrity.
Your money can go further if you tap into creative resources in small to mid-sized cities, says Dessert Before Dinner producer and director Andy Kelemen.
Earlier this month production company Presence hosted the inaugural 9:16 portrait film festival, which saw work from new directors in competition. Here, Presence Founder and EP, Danny Fleet, explains the ethos behind the event and discusses the current landscape for new directing talent.
With OpenAI's new text-to-video software leaving slack-jaws around the industry, The Moon Unit speculates if we're looking at a new chapter in filmmaking.
Streaming platforms have given people the chance to experience a more varied selection of music, TV and film. So, asks Adrienn Major, Founder at POD LDN, shouldn't advertising have a more global outlook when it comes to talent?