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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

Dan Trachtenberg gets animated for Warframe
15th Jul

DanTrachtenberggetsanimatedforWarframe

The Great Guns director speaks to Jamie Madge about bringing the space-bound ninja samurai action game to the screen with his animation debut.

Erik Gustavson on his first VR (Viking Reality) experience
5th Jul

ErikGustavsononhisfirstVR(VikingReality)experience

The director talks us through helming an intense 3D experience for The Viking Planet Centre, Oslo with RSA Films.

3rd Jul
Hold the phone! Behind the scenes on the shots Awards 2019 campaign

Hold the phone! Behind the scenes on the shots Awards 2019 campaign

Step into a world of peacock chairs, leopard print and saxophones as Uncommon and Daniel Warwick reveal how they made the Hot Praise Hotline.

1st Jul
momondo inks a deal for World Piece

momondo inks a deal for World Piece

61 strangers from across the globe are united by tattoos in &Co's powerful social campaign.

13th Jun
Brotherly love is explored in Jordan Klassen's Virtuous Circle

Brotherly love is explored in Jordan Klassen's Virtuous Circle

We speak to director Farhad Ghaderi about his heartbreaking tale of volatile sibling rivalry and support.

12th Jun
Evian babies bop along to the Bare Necessities

Evian babies bop along to the Bare Necessities

BETC's Live Young campaign returns with a hip-hop version of the classic Jungle Book ditty.

12th Jun
How Z+ created a curbside canvas

How Z+ created a curbside canvas

We chat to the São Paulo agency about their campaign addressing the issue of only 9% of the city’s sidewalks being wheelchair-accessible, by covering them in graffiti.

28th May
Three Lionesses roar in Lucozade campaign

Three Lionesses roar in Lucozade campaign

Grey London reworks Baddiel and Skinner's iconic football anthem ahead of the Women's World Cup.

Spotlight

Take a look behind the scenes of our hilarious shots Awards commercial

28th May
Pulling laughs out of thin air (quotes)

Pulling laughs out of thin air (quotes)

Ben Weinstein and Cedric Giese talk us through their hilarious campaign for Extreme Reach, in which dreaded ‘air quotes’ are battled.

16th May
Everything you wanted to know about AI... but were afraid to ask

Everything you wanted to know about AI... but were afraid to ask

As a new exhibition examining artificial intelligence opens at London’s Barbican, Nexus Studios’ creative director, Alex Jenkins, tells shots about a ‘warmer’ vision of AI and how we can be part of its future.

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2nd May
How do you shoot a time-travel romance in a theme park?

How do you shoot a time-travel romance in a theme park?

We ask Quad's Bruno Aveillan how utilising the sets, props, costumes and stunt performers from award-winning French theme park Puy du Fou helped him create Eternels, the most epic of brand films.

1st May
SIXT agency and director on how conflicting approaches can pay dividends

SIXT agency and director on how conflicting approaches can pay dividends

And Rising's Anna Arnell and director Camila Zapiola discuss the challenges they faced creating the new SIXT campaign and why Arnell likes being put out of her comfort zone.

1st May
How CALM took over an ad break to for mental health awareness

How CALM took over an ad break to for mental health awareness

Kicking off our Advertising For Good month-long focus, we look back at TV channel Dave's innovative campaign for CALM, encouraging men to reach out to friends who they feel may be suffering from mental health issues.

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