The Inspiration
Ever wondered what fills the world’s most creative minds?
Feed your inspiration with our regular columns.
Cannes Contenders 2026: USA
Playlist: Dean Karr
Cannes Contenders 2026: Australia / New Zealand
Kyle Blanshard EP at Entropico Sydney, talks us through some of the Southern Hemisphere's finest work that is going for gold at this years Cannes Lions.
Cannes Contenders 2026: Sweden
Laerke Herthoni director at new–land shares her Swedish Cannes Contenders, featuring sexy popstars, IKEA's simple situations and famous faces used to perfection.
On My Radar: This Was Needed
Kode Media director This Was Needed, aka Nathan Burland [right], celebrates the diversity of YouTube, praises the creativity of analogue art, and laments advertising's occasional lack of accessibility, as he reveals what's on his creative radar.
Cannes Contenders 2026: Celebrity endorsements
Ben Saul-Garner, Co-Founder of entertainment marketing agency Attachment, highlights the celebrity-fronted campaigns that cut through over the last 12 months.
Stash Capar: A Few Of My Favourite Things
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
Cannes Contenders 2026: The Netherlands
Remco Marinus, ECD at Havas Lemz Amsterdam, on Dutch craftsmanship for international music stars, "beautiful but uncomfortable" campaigns, and preparing for a crisis.
On Location is a column that gives a boots-on-the-ground look at some amazing cities, brought to you by local production experts.
Cannes Contenders 2026: Spain
Ogilvy Spain Executive Creative Directors Javier Senovilla and Juan Pedro Moreno, guide us through some Spanish campaigns looking to secure a win at this years Cannes Lions.
Cannes Contenders 2026: Brazil
Fabricio Soares, Senior Copywriter at Wieden+Kennedy Sao Paulo, selects renamed cities, sun-soaked bar stools and triangular football haircuts that he believes could lure some lions.
Cannes Contenders 2026: USA
Cosmic Charlie Partner and Head of Creative Elinor Beltrone selects the racing sausages, doughy houses and rodent commuters which she believes could pick up awards this year.
Cannes Contenders 2026: France
As we draw inexorably closer to this year's Cannes Lions festival, we head to France to begin our annual appraisal of the year's most creative work, as Matthieu Bouilhot, Creative Director at BETC Paris, casts a critical eye over some of the country's best hopes for metalware.
Playlist: Maxi Blanco
This week we chat to Landia director Maxi Blanco, who talks us through some poetic, political, and cinematic music videos plus his love for Phil Collins.