As the world balances of the edge of climate catastrophe, Anna Lungley, Chief Sustainability Officer at dentsu, outlines what we need to do and why the advertising industry is perfectly placed to help do it.
The importance of digital connectivity is huge but, says Anna Lungley, Global Head of Social Impact at Dentsu Aegis Network, millions of people are still unable to get online. Here, she argues that advertising needs to help give the next generation the right digital tools, and not just for the industry's own sake.