Cameron Russell
Insight
1st May 2026
Tangibility: McDonald’s secret sauce for truly getting its message across
If being playful is a powerful brand asset, then McDonald's approach to it comes in the form of tangible, real-world campaigns that aim to deliver joy. And Cameron Russell, Head of Marketing at Marketreach, is loving it.
Insight
31st Oct 2025
Fright, delight and the power of suspense in marketing
Cameron Russell, Head of Marketing at Marketreach talks Halloween: a time when the nation dresses up and heads out into the night in a quest for sweets, or otherwise snuggles up in front of a scary film.