Carol Cooper
Features Editor
carol.cooper@extremereach.comCarol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.
Apple’s red-carpet samba
The tech giant promotes iPhone 16 Pro Max with classy film that celebrates Brazilian culture as the country’s Carnival collides with the Academy Awards.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
Nubank’s Italian job
A holiday in Italy strengthens a father-son bond in this tender ad for the bank’s travel-friendly global account service Ultravioleta.
Fontaines D.C. finds a certain chemistry
This entertaining promo for the band’s new track It’s Amazing To Be Young opens with an amusing meet-cute at a local chemists.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
Allianz’s love letter to letters
The finance brand’s adorable ad displays an elegant, Gallic simplicity with an alphabetical odyssey that celebrates French place names.
Gregory Alan Isakov’s shapes of water
The US indie/folk singer songwriter releases a ravishing ocean-based promo for his track Mistakes.
Harley Davidson wants to service your tailpipe
The legendary motorcycle brand has launched an ingenious campaign to encourage uneasy riders – middle-aged bikers ignoring their health – to get their prostate glands looked at.
KiLLOWEN kills it at the kiosk
The 24-year-old west London rapper, producer and artist adds acting to his skillset as he appears in a hilarious video promoting his upcoming 'No Service' tour.
Core blimey! What an inspiring apple
Pink Lady Apples launches a barking spot about a woman at a dog show who’s transformed by one bite into the popular pipped fruit.
Justice for miscarriages
The Worst Girl Gang Ever Foundation, a UK-based charity supporting those affected by miscarriage and stillbirth, launches a powerful film about the shattered hopes that accompany the loss of a baby.
Make My Money Matter’s burning issue
Starring Ambika Mod (One Day), this searing spot, created by Mother for the environmental campaign group, literally crackles with dark wit as it highlights society’s refusal to wake up and smell the burning planet.
Carol Cooper
Features Editor
carol.cooper@extremereach.com
For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.
Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.
Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts.
Carol is also a playwright and loves shots more than words can wield the matter.
Work, Craft, Profiles, Insight