theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives
Carol Cooper

Carol Cooper

Features Editor

Carol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.

17th Feb 2025 Work
Abbott explores stigma that sticks

Abbott explores stigma that sticks

The US health tech brand launches Above The Bias, a global initiative aiming to raise awareness about diabetes, with a moving film visualising the shame sufferers live with.

13th Feb 2025 Work
Suicide&Co’s heirlooms of despair

Suicide&Co’s heirlooms of despair

The UK charity dedicated to providing support for those bereaved by suicide launches a haunting short film about the legacy of grief.

13th Feb 2025 Work
Messi cleans up for adidas

Messi cleans up for adidas

This brace of amusing ads directed by Jonny Look for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a rare glimpse into things he likes to wash in his yard.

12th Feb 2025 Work
McDonald’s tale of kiss and make-up

McDonald’s tale of kiss and make-up

The fast-food chain’s Valentines Day campaign follows an elderly couple who add a spot of cosmetics to their courtship.

12th Feb 2025 Work
Krafton India plays chicken

Krafton India plays chicken

The games publisher promotes BGMI, its popular mobile battle royale game, with a thrilling effects-laden ad set at a chicken curry shack.

11th Feb 2025 Work
Rich Hall gives Nike some grief

Rich Hall gives Nike some grief

The most excellent comedian/author/director helms this superb spot for the sports giant’s Phantom GX boots – an epic tale of goalie despair starring Erling Haarland.

10th Feb 2025 Work
Eugene Levy’s just brows-ing for Little Caesars

Eugene Levy’s just brows-ing for Little Caesars

The Canadian actor and comedian (American Pie, Schitt's Creek) leverages the power of his fulsome eyebrows in this fun campaign for the pizza chain.

7th Feb 2025 Work
Orchestral manoeuvres in the ring

Orchestral manoeuvres in the ring

This magnificent film reimagines the upcoming Riyadh Season rematch between light-heavyweight boxers Artur Beterbiev and Dmitry Bivol as an epic three-act, opera inspired spot called The Last Crescendo.

7th Feb 2025 Work
Terry Fox Foundation’s call for courage

Terry Fox Foundation’s call for courage

The cancer charity event releases a moving campaign created by Diamond Marketing in commemoration of the late Canadian cancer activist Terry Fox and his Marathon of Hope.

7th Feb 2025 Talent
Why Kelly Bayett loves labours of love

Why Kelly Bayett loves labours of love

The latest in our series of interviews with this year's shots Awards The Americas Head Judges sees Love Song co-founder Kelly Bayett reveal her passion for the category she's overseeing – Charity.

7th Feb 2025 Work
Samsung’s whole new Galaxy of work

Samsung’s whole new Galaxy of work

The tech brand promotes its Galaxy Book 2 laptop with a well-crafted spot suggesting a new way of looking at the benefits of WFH.

6th Feb 2025 Work
Apple Pay’s dog day afternoon

Apple Pay’s dog day afternoon

Comedian Zach Woods stars in a hilarious social film in which he treats rescue dogs to a day of pampering using Apple’s easy payment system.

Carol Cooper

Carol Cooper
Features Editor

For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.

Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.

Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts. 

Carol is also a playwright and loves shots more than words can wield the matter.

Work, Craft, Profiles, Insight