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Carol Cooper

Carol Cooper

Features Editor

Carol has been writing for shots for over 11 years and, in the role of Features Editor, adds to her workload of articles and profiles with regular Work postings.

28th Mar 2023 Work
Love will knit us together

Love will knit us together

Written and directed by Flo Meijer, and supported by the Amsterdam Fund For The Arts, this amiable film was one of this spring's Shiny Awards winners and takes a fresh, jumper-based look at the theme of belonging.

24th Mar 2023 Work
Coca-Cola – virtually the real thing

Coca-Cola – virtually the real thing

Extending the drink’s brand’s recent campaign, Masterpiece, this first-of-its-kind DOOH innovation sees a 3D billboard blend reality with not-so-real reality.

23rd Mar 2023 Work
Squarespace’s crazy commodities

Squarespace’s crazy commodities

The website that makes websites introduces us to a fantastical range of goods and services that can be sold online.

22nd Mar 2023 Work
Icelandair’s destination procrastination

Icelandair’s destination procrastination

The Icelandic airline’s quirky new campaign extols the virtues of taking an extended stopover in the country.

22nd Mar 2023 Work
Barilla reheats a Disney dish

Barilla reheats a Disney dish

The spaghetti brand's new campaign lovingly recreates the famous canines canoodling with noodles scene from the classic 1955 animation, Lady and The Tramp.

20th Mar 2023 Work
Maik Ludemann’s hot pants

Maik Ludemann’s hot pants

This excellent spec spot for Bic lighters sees a mafia boss experience an unwelcome trouser-related inflagration situation.

17th Mar 2023 Insight
Tony Cullingham's reasons to be fearful

Tony Cullingham's reasons to be fearful

Continuing our frighteningly good series in which industry pros share thoughts on angst in adland, and in general, we speak to the legendary Tony Cullingham. The former Watford Advertising Course leader, now head of BBH London's incubator course The Barn, shares musings ranging from tales of genuine wartime horror, the hunt for brand conscience and his worries about his aggressive eyebrows.

17th Mar 2023 Work
DISCO’s bronze badass

DISCO’s bronze badass

The legal tech brand’s new campaign introduces a statuesque statue with a message.

16th Mar 2023 Work
Honest Eggs’ chicken run challenge

Honest Eggs’ chicken run challenge

This is not a yolk! The dairy brand has launched FitChix, the first-ever fitness tracker for chickens that reveals how each of their egg providers roams as free as a bird.

16th Mar 2023 Work
Under Armour’s call to arms

Under Armour’s call to arms

Continuing the sportswear brand’s Protect This House platform, this electrifying spot is a rallying cry for team work.

15th Mar 2023 Work
On Tinder tenterhooks

On Tinder tenterhooks

This intriguing short film directed by Jara Moravec follows the stream of consciousness of a woman waiting outside a shopping mall for a date she's met online.

15th Mar 2023 Insight
Rankin's reasons to be fearful

Rankin's reasons to be fearful

In the first of our frankly terrifying series on what gives advertising pros the jitters – we speak to Rankin, world-renowned photographer and founder of agency Rankin Creative, about the impact of anxiety on society, creativity and the industry in general.

Carol Cooper

Carol Cooper
Features Editor

For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.

Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.

Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts. 

Carol is also a playwright and loves shots more than words can wield the matter.

Work, Craft, Profiles, Insight