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Carol Cooper

Carol Cooper

Contributing Editor

Carol has been writing for shots for 11 years and, in the role of Contributing Editor, adds to her workload of freelance articles and profiles with regular Work postings.

25th Feb 2021 Work
The circle of life and love

The circle of life and love

Farhad Ghaderi crafts a tender tale of mothers and daughters for Jordan Klassen’s track Golden Ladder.

23rd Feb 2021 Work
Skate away to freedom

Skate away to freedom

This Google-commissioned short celebrates Black-owned businesses in the US via the tale of one man and his skateboard.

17th Feb 2021 Work
Dance like nobody’s watching

Dance like nobody’s watching

Passion Paris and Jack Antoine Charlot collaborate on another celebration of a man and his moves for S+C+A+R+R.

17th Feb 2021 Work
The wrong end of the stick

The wrong end of the stick

This fun ad for Mars petcare brand, Greenies, sees a clueless canine muddle up a vital message, thus foiling his owner’s plans for salvation.

17th Feb 2021 Work
Downward-facing hot dog

Downward-facing hot dog

Vistaprint’s new campaign celebrates business owners triumphing over disaster in a series of witty spots.

15th Feb 2021 Insight
Eve's bedtime stories

Eve's bedtime stories

Reawakening the TV test card, Eve Sleep’s Switch Off promotion reminds us of those snoozy days when screens would cease and slumber would start. Andrew Gibson, Chief Strategy Officer of Creature London, the campaign’s creator, tells Carol Cooper about the brand’s mission to snuggle down deep into sleep wellness marketing.

12th Feb 2021 Work
Arguing from different premises

Arguing from different premises

In director Bianca Poletti’s short film, two hopeless romantics find they’re separated by opposing values and goals.

10th Feb 2021 Work
Scales of injustice

Scales of injustice

Audi Norway seeks redress and retorts to General Motors’ Norway-bashing Super Bowl ads with a trio of surreal, fishy tales starring Game of Thrones' actor Kristofer Hivju.

10th Feb 2021 Work
Orchestral manoeuvres of the heart

Orchestral manoeuvres of the heart

Director NONO conjures a captivating ballet of emotions for the platform Films.Dance.

10th Feb 2021 Work
From raw pain to raw power

From raw pain to raw power

Director Andre Muir draws on his own personal tragedy, Black oppression and Covid injustice in this richly textured video for the track Shelter, by Vic Mensa ft. Wyclef Jean and Chance the Rapper.

27th Jan 2021 Work
Off your trolley

Off your trolley

DNB’s droll spot explores the maddening, somewhat sinister actions of malevolent shopping carts.

27th Jan 2021 Work
Words of Willie

Words of Willie

William H Macy sings sage advice in a spirited campaign for Woody Creek Distillers.

Carol Cooper

Carol Cooper
Contributing Editor

For 11 storm-tossed years now, Carol’s been lurking in the hold of the great ship shots, churning out in-depth features, country profiles and interviews with such heroes as Frank Budgen and David Droga.

Variously known as shots’ sub-editor, contributing editor and ma’am, Carol helps produce shots magazine, curates and posts loveliness to shots.net, generally swabs the decks and has been known spend up to 12 hours tussling with one single marine metaphor.

Prior to, and alongside, shots, she has worked for a staggering variety of consumer titles, writing stuff ranging from e-sports analysis for Broadcast, to saucy nonsense for Nuts. 

Carol is also a playwright and loves shots more than words can wield the matter.

Work, Profiles, Insight