Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Mike Matthews
2AM's food and drink director Mike Matthews takes on a foodie-inflected version of this week's Radar as he reveals his love of toasties, the one food he could eat forever, and the restaurant he has on speed dial.
PES's second bite of the apple
Stop-motion maestro PES has directed a new opening title to Dutch children's show, Het Klokhuis a decade after creating the previous one.
Paperwork is no yolk for QuickBooks
Intuit calls fowl play as Ian Pons Jewell directs a new spot for the financial management software that takes us into one woman's nightmare.
ZenBusiness redefines work
If work is broken, how can workers respond? This new campaign from ZenBusiness suggests that seizing the power is a good way to start.
The Way I See It: Stephen Ledger-Lomas
Stephen Ledger-Lomas went from an art-free upbringing to working with some of the UK's fashion and lifestyle icons, including Rankin, Jefferson Hack and Tyler Brulé. Mother's creative 'Galácticos' then came calling before he found a home at BBH London, where he is Chief Production Officer & Partner. Here, he discusses artistic passion, photographic penury and personal pain.
On My Radar: Jack Driscoll
Academy director Jack Driscoll reveals the film which pushed him into directing, the music he'd have on repeat, and why being a twin can really mess up your career, as he reveals what's on his creative radar.
On My Radar: Jason Watts
Jason Watts, Creative Director at Freefolk, highlights a recent, punchy commercial, talks about upping his audio game, and tips his hat to an animating inspiration.
The Apple of Timothée Chalamet's eye
The Dune actor can’t stop thinking about Apple TV+ in this new spot from Tom Kuntz.
Cartier's timeless beauty
The Cartier Tank watch, created in 1996, returns 27 years later to the wrists of icon Catherine Deneuve and actor Rami Malek in a film directed by Guy Ritchie.
How ASICS played mind games in a new documentary
ASICS's new documentary, Mind Games - The Experiment, explores the impact of exercise on cognitive function. Charting the progress of four sedentary mind gamers, the film is a captivating and ground-breaking study that explores the power of exercise to sharpen the mind. Here, Neil Dawson, Co-Founder of the agency that created the campaign, discusses its genesis, how it grew and why branded content takes courage.
On My Radar: Daniel Mitchell
Daniel Mitchell, an editor at Work London, talks Super Bowl bravery and musical cheat codes as he reveals what's on his creative radar.
A bridge too far for IKEA?
A new campaign for IKEA explores whether looking after your home can make you happier, even if you live under a bridge.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work