Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Matthias Lebeer
Oscar-nominated Indy8/Independent director Matthias Lebeer is a fan of film festivals, enjoys focussing with the help of music and would like to see the pitch process go through some revisions.
SVT plays chicken with the truth
SVT is the public service broadcaster of television in Sweden and in a new campaign, it highlights how the need for such a service might be greater than ever in the digital age.
City to Sea film targets plastic period products
A stylish new short film for anti-plastic campaigners City to Sea focusses on the devastating effects of plastic period products on our oceans.
Sprite aims to start a conversation
The brand's new campaign focuses on tensions and worries faced by Generation Z and offers a way for people to connect with each other.
New Leica campaign steps into the dark
A new cinema campaign for Leica from director Barney Cokeliss showcases the brand's M lenses and their low-light capabilities.
Snipes hits the streets in new campaign
German sportswear brand Snipes brings us this new film which features lyrics by, and an appearance from, Meek Mill and an altogether more gritty approach for a sports apparel brand.
Leica and Cokeliss take a shot in the dark
Legendary camera brand Leica and director Barney Cokeliss have teamed up for a stylish and atmospheric cinema spot and, here, Cokeliss reveals how the film came to be and why it's great to work with such an open-minded and creative brand.
Pascal Kerouche on how his Snipes spot hit the mark
German photographer and director Pascal Kerouche has just helmed this gritty new spot for sportswear brand, Snipes, with music from and an appearance by rapper Meek Mill. Here, Kerouche reveals how he created a sports spot with a difference.
Is the Winamax spot a triumph? You bet
A new spot for betting company Winamax from director Romain Chassaing sees an unlikely hero crowned king.
On My Radar: Pete Riski
A genre-mashing Swedish film, a classic comic book-based TV series and the world's favourite 80s alien all appear on Rattling Stick director Pete Riski's creative radar.
Historic storytelling in new Smirnoff campaign
The vodka brand retraces its history with its first global advertising campaign in over 25 years.
Domestic violence steps out of the shadows
A new campaign for the One Love Foundation highlights the difficulties facing victims of domestic violence.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work