Hugh Todd
Recycled advertising: good for the creative planet?
What if the future were actually the past? What if new, creative ideas were rebuilt from old, established campaigns? Well, as Freelance CD and Co-Founder of Behind the Billboard, Hugh Todd, explains, that future already exists, and has done for some time.
Why murals are having their moment
They're arguably the earliest form of advertising but, since our ancestors daubed paint on cave walls, murals have grown in both size and popularity. Here, Hugh Todd, a creative director and the co-host of the Behind the Billboard podcast, explains his love for the large-scale art form and examines their resurgence.
How freelancers can find their way in lockdown
During much of 2020 Hugh Todd, freelance creative director, writer and podcaster, felt helpless as job opportunities dried up and face-to-face meetings were curtailed. But he - and many other freelancers - found that the struggle to find work was alleviated after turning to a sometimes maligned social media platform and the chance to show off their creative wares.
This town, is coming like a ghost town; can OOH survive Covid-19?
With the world confined to the indoors and the streets desolate, what chance does out of home advertising have? Creative director and OOH podcaster Hugh Todd examines the medium’s current challenges– and recent victories – in the time of coronavirus.
Behind the Scenes on the New Truth Project Campaign
Hugh Todd, creative director on the new Truth Project campaign, has his say on why shooting in-camera won out over persevering with post.
The Benefit of the Bullet
Creative director Hugh Todd examines why losing your job could be the best thing for your career… and your life.
How To... Negotiate an Open Plan Office
Hugh Todd, CD at VCCP London, breaks down the barriers of office culture and learns to love open-plan working.