Lucy Aitken
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
Rupert Reynolds MacLean serves up creative success
Rupert Reynolds-MacLean, Managing Director of Biscuit Filmworks UK, has helped shape the company into a creative powerhouse. Lucy Aitken met him to discuss his culinary start in London, and the creative successes of Biscuit.
Humanity, humour and resilience take centre stage at shots Out Of The Box
At the third annual event, speakers from across advertising, production and culture shared perspectives on AI, inclusion, creative craft and the shifting realities of modern production practices. As Lucy Aitken notes, the discussions highlighted the pressures, questions and opportunities facing the industry.
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
Todd Broder: Building on experience
The SpongeBob animator turned production company founder is betting on experiential exploding in popularity as brands realise the ROI it can offer. Lucy Aitken found out how shifting gears at BroderVille helped to meet the growing demand.
Fast-changing food rules: Life in the LHF world
The Less Healthy Food (LHF) rules are urging advertisers to rethink how they depict food and drink. Lucy Aitken finds out how brands are adjusting.
Anemoia: Or why the young are yearning for memories they never had
This summer, Originals x Oasis saw adidas maxing out on its association with the Gallaghers: a three-minute film glorified the UK band’s classic gigs. How can other brands channel 90s nostalgia? And what are the risks and rewards? Lucy Aitken finds out.
Lauria’s Law
A year on from presiding over the Sustainable Development Goals Lions Jury in Cannes, Gustavo Lauria, President and Chief Creative Officer of We Believers, talks to Lucy Aitken about harnessing the industry’s “superhero brains”, game-changing creativity and farting cows.
Los Angeles: in the line of fires
The big clean-up has started in LA after January’s wildfires ravaged the city. But what does this latest environmental disaster mean for the commercial production industry? Kicking off our Sustainability Focus, Lucy Aitken finds out how Tinseltown can recover.