Mick Mahoney
27th Oct 2021
Insight
Age may be the context, but life is the narrative
They might not all be skateboarding or rock climbing but, asks Mick Mahoney, Creative Partner at Harbour Collective, why does the industry continue to stereotype old people? They aren't all the same. They're not staring wistfully into the middle distance, yearning for the past. They still like sex and, in general, they're having a better time than you.
25th Jun 2020
Insight
The bear trap for new agency models
In the scramble to define new ways of working, agencies are falling into the trap of concentrating too much on how things are made, not on what is made and how good it is, says Mick Mahoney, Creative Partner at Harbour London. Quality of work must be at the heart of any new model.
