Molly Tappin
5th Jul 2022
Insight
Are we standing on the shoulders of giants, or stealing from them?
Is there such a thing as a new idea? Molly Tappin, Associate Creative Director at Jungle Creations, examines how advertising continually references itself and why repurposing, reusing and recycling isn't always a bad thing, you just need to know where to draw the line.
1st Dec 2021
Insight
Has anybody seen Kevin? How brands can extend Christmas through social
Molly Tappin, Head of Branded Creative at Jungle Creations, says that popular characters like Aldi's Kevin the Carrot shouldn't be sidelined after Christmas and suggests that social media is a way of keeping them connecting to brands and consumers.