Nathan Frank
5th Feb 2020
Insight
Heartstrings, babies and sexiness (or How to win at the Super Bowl)
Nathan Frank, Head of Brand Development at Interesting Development, examines the tactics used by brands at this year's Super Bowl and wonders if baby brand mascots will be the all-encompassing future.
31st Jan 2018
Insight
Who Knows? The Unpredictability of Today’s Super Bowl Spots
Office of Baby's co-founder Nathan Frank reflects on what makes a good, bad or ugly Super Bowl spot. His conclusions? Humanity and something people can relate to touch consumers to the core.