Rich Johnson
18th Jun 2020
Talent
Tilting at windmills: building branded entertainment with Jae Goodman
Observatory CEO Jae Goodman talks to Rich Johnson about the developments in branded entertainment, why brands need to embrace it, and how he worried for a while that the agency's mantras were more Don Quixote than Don Draper.
4th Jun 2020
Insight
Gorilla tactics: The evolution of branded entertainment
From drumming up good business for Cadbury Dairy Milk to the genius of Lord and Miller’s The Lego Movie, branded entertainment has come a long way since P&G put the ‘soap’ in ‘soap opera’, as Rich Johnson reports.