Tim Cumming
Contributor
Yuriko Minami: The drive to connect
Continuing our look at shots Awards APAC, last year's joint New Director of the Year winner, Yuriko Minami, talks about the power of connection and communication in her work, and what inspires and drives her.
Does AI mean all change?
Tim Cumming talks to a range of industry figures about how 'Artificial Intelligence' is impacting their work, their inspiration, their brands, their teams, and what it means for the future of advertising and human creativity itself.
Finch: Learning to fly
With 2024's shots Awards APAC now open for entries, founder and CEO of Finch, Rob Galluzzo, talks Tim Cumming through his rise from dispatch boy to heading up shots’ Production Company of the Year in 2023, and asks some hard questions of the industry in the face of some radical changes.
Andrew Holmes: Life is suite
Continuing our look at shots Awards APAC, now open for entries, we speak to last year's Editor of the Year about the pleasures, pitfalls and latent powers to be found in the editing suite - at the heart of every film project.
Only connect: how content is becoming king again
The world of branded content encompasses everything from Love Island to TikTok influencers via Netflix docos, product demos and YouTube shorts. Tim Cumming talks to a range of industry creatives refreshing the concept of content.
The Way I See It: Tim Bullock
Drawn to horror, and then to humour – anything to get a reaction – Scoundrel's comedy director Tim Bullock started off in the industry as a suit, before a big break with a home-made horror flick turned him on to the creative path. He tells Tim Cumming about what makes great comedy click, and how the Woman Whisperer helped him to break through.
Meet the new romantics
Though they’ve worked in the industry for a decade, as VFX artist and designer respectively, Jay Stephen and Ralph Briscoe only launched themselves as directorial duo The Romantix a year ago. They got off to a good start – winning their first commercial pitch – two of Channel 4’s award-winning 2023 idents. Their inspiration? The night they first met, they tell Tim Cumming.
When advertising becomes activism
Brand activism and purpose are tied at the hip these days, and the results can be spectacular – even more so when the risks are high. Here, Tim Cumming talks to risk-taking creatives in the UK, America and the Middle East about the power and perils of brand activism
Kate McMullen: Breaking down walls
Having started out agency side before becoming a director, Kate McMullen, a winner at this year's Young Director Award, reveals to Tim Cumming how her award-winning short film work informs her branded stories, and how, as an advertiser, her goal is to capture an audience.
The Way I See It: Jonathan Kneebone
The Glue Society co-founder, who is repped by Biscuit and Revolver, shares with Tim Cumming his reflections on more than 25 years of cutting-edge creativity and communications. From the pioneering interactive campaigns of the 1990s – long before we ever thought of connecting the words ‘social’ and ‘media’ – through to the impact of experiential work; art installations; crazy ideas and the secret behind how to create a bona fide Fountain of Youth.
Meeks & Frost: Brothers in arms
Directorial duo Meeks & Frost bring a dual perspective to their work, and have the breadth of vision to take it into unexplored areas. Here they talk to Tim Cumming about their diverse perspectives, their achievements to date, and their ambitions to come.
Brendan Gibbons' comedy casting masterclass
Making a comedic commercial can live or die by the casting choices you make. Station Film director Brendan Gibbons is no stranger to finding the funny in people and, here, reveals his thoughts on the casting process, why working with celebrities and sports stars needs a different approach, and the importance of a casting director.