Tom Primrose
Insight
8th Apr 2026
Customer experience: Are brands using this sleeping giant?
Tom Primrose, Strategy Director at marketing consultancy and creative studio Nonsense, explores the often overlooked value of brands spending quality time with their customers.
Insight
23rd Apr 2021
Why sonic branding can be a lethal weapon for brands
Too often, says Tom Primrose, Brand Strategist at Curious London, sound design and sonic branding is an afterthoughts for brands. But, he states, those with a sonic identity could already have a magic bullet when it comes to customer engagement.