VJ Anand
15th Feb 2024
Insight
Why the Super Bowl spots with cultural signals won the game
After looking at this year's Super Bowl spots, VJ Anand, ECD EMEA and Global Creative Operations at VaynerMedia, thinks that the brands that scored highly are those which used cultural signals wisely.
21st Jun 2023
Insight
Rethinking creative talent: why traditional career paths don't cut it anymore
In terms of recruitment, Plan A has always been about university students, internships and graduate schemes. But, says VJ Anand, ECD EMEA & Global Creative Operations at VaynerMedia, Plan A isn't working so it's time to nurture the next generation of creative talent.
30th May 2023
Insight
Art directors; AI won't brush you aside, but it will paint a new picture for your role
Artificial intelligence will usher in many changes to a creative's role but, says VJ Anand, Executive Creative Director EMEA at VaynerMedia, change should be embraced, not feared.