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Kia Cerato – Innocean's song and dance is uncomfortable for Kia

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Kia Australia and Innocean have launched the latest live stunt in the ‘never an uncomfortable moment’ campaign for the car brand's new Cerato model.

Uncomfortable Serenade (above) from director Tom Oakes follows on from previous stunt, Pick of the Day, which featured an oblivious - and then embarrassed - fan picking his nose in front of 30,000 AFL fans on the Jumbotron.

In the new video, an annoying musician playing his guitar and serenading random members of the public features as they try to flee the uncomfortable and embarassing situation. It's all part of the campaign to show that there's never an uncomfortable moment in the Kia Cerato, as these launch spots previously highlighted.

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