Coca-Cola: Abrazo del Alma (Soul Embrace)

Coca-Cola – Coca-Cola: Abrazo del Alma (Soul Embrace)

Credits

Production Company Rebolucion

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Credits

Production Company Rebolucion
Post Production Uda Post
Sound Design Portaestudio
Agency Producer Sebastian Garci?a Suarez
Executive Creative Director Joaquin Cubria
Executive Creative Director Ignacio Ferioli
Executive Producer Ezequiel Ortiz
Executive Producer Patricio Alvarez Casado

Head of Production Lila Romero
Director Javier Usandivaras
Producer Alejandro Rossi Bunge
Creative Director Matias Lafalla
Creative Director Ramiro Gamallo

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Created by agency DAVID and produced by Rebolucion, this emotionally-charged film sees an iconic moment in footballing history recreated as a resilient fan lives out a World Cup dream.

Victor Dell'Aquila lived a normal life until he reached the age of 12 when he lost both arms in a tragic accident. Del'Aquila's passion for the sport never wavered, hoewver, and when Argentina won the World Cup on 28 June 1978 and celebrations broke out including between goalkeeper Ubaldo Fillol and defender Alberto Tarantini, Dell'Aquila ran on the pitch to get involved, and what unfolded was some iconic scenes.

To celebrate the fast-approaching Rio 2014 World Cup in Brazil, Coca-Cola reunited the group and the emotional meeting was filmed by Javier Usandivaras as another poignant embrace was acted out for the emotional campaign.