Craft

Ogilvy Lands Hidden Camera Stunt in Denmark

Agency spreads awareness about African land theft through dramatic execution closer to home.

by shots on 24^th April 2014

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http://www.ms.dk/en/ – Ogilvy Lands Hidden Camera Stunt in Denmark

Credits

Agency Ogilvy & Mather Copenhagen/Denmark

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Credits

Agency Ogilvy & Mather Copenhagen/Denmark

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Ogilvy Denmark has created a campaign aiming to raise awareness about human rights violations taking place in Africa for Mellemfolkeligt Samvirke (Action Aid Denmark).

Consisting of hidden camera stunt, the execution aims to show how an average Dane would react to demolition teams showing up at their homes without prior notice – a threat the African people face on a daily basis. The idea was thought-up to highlight the problem of African land theft by exposing the Danish people to the problem closer to home at first hand and the work poses the question: ‘would you accept this?’

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Agency Ogilvy & Mather Copenhagen

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